AqNova Company Information
Global Legal Footer Framework
Comprehensive Compliance & Platform Governance Reference
A Global Commitment to Belonging, Fairness & Human Dignity
Arivon Holding Corporation | AqNova Marketplace
Effective Date: April 7, 2026 | Version 1.0
| "AqNova exists because the world is better when every voice has access to a platform, every community has a seat at the table, and every person — regardless of who they are or where they come from — can participate in and benefit from a global, sustainable economy." — Ubon, Founder, AqNova Marketplace |
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This Diversity, Equity & Inclusion (DEI) Statement represents AqNova's living commitment — as a global marketplace, as an employer, as a platform partner, and as a corporate citizen — to build an ecosystem where diversity is celebrated, equity is structurally embedded, and inclusion is experienced as a daily reality by every person who interacts with our platform.
This Statement is a standalone document and is distinct from AqNova's Anti-Discrimination Policy (published separately). While the Anti-Discrimination Policy establishes the legal framework governing prohibited conduct, this DEI Statement articulates AqNova's affirmative values, aspirational goals, accountability mechanisms, and the specific programmatic commitments that bring those values to life across our global footprint.
AqNova operates across North America, Europe, Africa, Latin America, and the Asia-Pacific region. Our commitment to DEI is therefore not monolithic — it is culturally informed, jurisdictionally aware, and rooted in genuine respect for the diversity of human experience that our platform serves.
AqNova was founded from a personal experience of navigating a health crisis and discovering how inaccessible safe, clean, and sustainable products were for people who did not live near specialty retailers, who shopped in languages other than English, or who came from communities historically excluded from "wellness" spaces. That founding experience is not incidental to our DEI commitment — it is the root of it.
We believe that a marketplace built for everyone must be built with everyone. AqNova's curation of sustainable, organic, and ethical products is meaningless if the Platform itself perpetuates the inequalities — of access, of representation, of economic opportunity — that make sustainable living a privilege rather than a universal right.
| D Diversity — Celebrating the Full Range of Human Identity Diversity means acknowledging and valuing the full spectrum of human identity — race, ethnicity, nationality, gender, gender identity and expression, sexual orientation, age, disability, religion, socioeconomic background, language, educational background, and lived experience. For AqNova, diversity is not a quota to be met. It is a reflection of the world our Platform serves and the communities our Vendors, Buyers, employees, and partners come from. |
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| E Equity — Fair Access, Fair Opportunity, Fair Outcomes Equity is distinct from equality. Equality gives everyone the same resources; equity gives everyone what they need to succeed on their own terms. AqNova is committed to identifying and removing the structural barriers — algorithmic, financial, linguistic, cultural, and institutional — that prevent underrepresented communities from fully participating in and benefiting from our Platform. Equity means we do not treat a lack of visible disparities as proof of fairness; we actively look for hidden ones. |
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| I Inclusion — Building a Platform Where Belonging Is Real Inclusion means that diversity and equity are not just recorded on paper — they are felt in the experience of every Vendor who lists a product, every Buyer who completes a purchase, every employee who joins our team, and every partner who works with us. Inclusion means that people from marginalized and underrepresented backgrounds do not merely tolerate the Platform — they feel genuinely welcomed, respected, and valued within it. |
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AqNova is a global platform. Our commercial success depends on serving the full diversity of the global consumer market. Diverse vendor communities bring product innovation, cultural authenticity, and regional market insight. Diverse teams make better decisions and build more resilient products. Inclusive platforms earn deeper trust, higher retention, and broader reach.
We reject the framing of DEI as a cost, a compliance exercise, or a reputational shield. For AqNova, DEI is a competitive advantage, a source of innovation, and a moral obligation — and we make no apology for treating it with the same strategic seriousness as any other dimension of our business.
This Statement applies to all dimensions of AqNova's global operations, including:
| Dimension | Scope of DEI Commitment |
|---|---|
| Platform & Technology | Algorithmic fairness, search visibility, product discovery, UX accessibility, and language inclusion for Vendors and Buyers across all markets. |
| Vendor Community | Equitable onboarding, fee structures, support resources, and market access for Vendors from underrepresented communities globally. |
| Buyer Experience | Inclusive marketing, culturally appropriate communication, accessible platform design, and non-discriminatory treatment of all Buyers. |
| Workforce & Employment | Hiring, promotion, compensation equity, workplace culture, and inclusion for all employees, contractors, and collaborators worldwide. |
| Leadership & Governance | Diversity in decision-making roles, DEI representation in executive leadership, and board-level accountability for DEI outcomes. |
| Supply Chain & Partnerships | DEI criteria in vendor curation, supplier diversity programs, and partnership evaluation across all sourcing markets. |
| Community & Social Impact | Investment in communities historically excluded from economic participation, with particular focus on women entrepreneurs, Indigenous-owned businesses, and SMEs in emerging markets. |
| Marketing & Communications | Authentic, non-stereotyping representation in all AqNova marketing, advertising, and public communications across cultures and geographies. |
AqNova's DEI commitments are informed by and consistent with applicable anti-discrimination, equality, and human rights law across all jurisdictions in which we operate. The following table maps key legal frameworks by region. AqNova treats compliance with these frameworks as a floor, not a ceiling — our DEI ambitions exceed legal minimums in every market.
| Law / Regulation | Key DEI Relevance for AqNova |
|---|---|
| Civil Rights Act of 1964 (Title VII) | Prohibits employment discrimination on the basis of race, color, religion, sex, and national origin. Applies to AqNova as employer across all U.S. operations. |
| Americans with Disabilities Act (ADA, 42 U.S.C. § 12101) | Requires platform accessibility for persons with disabilities; prohibits disability-based employment discrimination. Informs AqNova's WCAG 2.1 AA compliance commitment. |
| Age Discrimination in Employment Act (ADEA) | Prohibits discrimination against persons 40+ in employment. Applies to all U.S. AqNova hiring and workforce decisions. |
| Equal Pay Act of 1963 | Requires equal pay for equal work regardless of sex. Informs AqNova's compensation equity auditing program. |
| Pregnancy Discrimination Act (PDA) | Prohibits discrimination on the basis of pregnancy, childbirth, and related conditions. Applied in AqNova's parental leave and accommodation policies. |
| California FEHA (Gov. Code § 12900 et seq.) | California's Fair Employment and Housing Act extends federal protections and adds additional protected characteristics including gender expression, gender identity, and genetic information. |
| California SB 826 / AB 979 (Board Diversity Laws) | California laws requiring gender diversity and diversity of underrepresented communities on boards of publicly-held corporations. Informs AqNova's governance diversity goals. |
| Executive Order 11246 (as amended) | Affirmative action requirements for federal contractors. Applied where AqNova or its affiliates hold qualifying federal contracts. |
| Section 508, Rehabilitation Act 1973 | Requires electronic and information technology accessibility for federal agencies. Informs AqNova's general platform accessibility standards. |
| Law / Directive | Key DEI Relevance for AqNova |
|---|---|
| EU Charter of Fundamental Rights (Art. 21–23) | Prohibits discrimination on grounds of sex, race, color, ethnic or social origin, genetic features, language, religion, disability, age, sexual orientation, and nationality. Applies to all AqNova activities within the EU. |
| EU Equal Treatment in Employment Directive (2000/78/EC) | Prohibits employment discrimination on grounds of religion, belief, disability, age, and sexual orientation. |
| EU Racial Equality Directive (2000/43/EC) | Prohibits discrimination based on racial or ethnic origin in employment, social protection, education, and access to goods and services — including marketplace platforms. |
| EU Gender Equality Directive (2006/54/EC) | Equal treatment in employment and occupation for men and women. |
| EU Work-Life Balance Directive (2019/1158/EU) | Establishes minimum parental leave, paternity leave, and flexible working standards. Applies to AqNova EU employees. |
| EU Pay Transparency Directive (2023/970/EU) | Requires pay transparency measures; employers with 100+ employees to report on gender pay gaps. Informs AqNova's EU pay equity disclosure planning. |
| EU Corporate Sustainability Reporting Directive (CSRD) | Requires large companies to report on social and governance matters, including diversity, equality, and human rights across value chains. Applies to qualifying AqNova group entities. |
| EU Accessibility Act (Directive 2019/882) | Requires digital platforms to meet accessibility standards by June 2025. Directly governs AqNova Platform UX compliance in the EU. |
| EU Digital Services Act (DSA) Art. 27 & 34 | Requires systemic risk assessment for large platforms, including risks of discriminatory impacts from algorithmic systems. Applies to AqNova's recommendation and search algorithms. |
| Law | Key DEI Relevance for AqNova |
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| Equality Act 2010 | The cornerstone of UK equality law. Prohibits discrimination, harassment, and victimisation on nine protected characteristics: age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. Applies to AqNova as employer and service provider in the UK. |
| Public Sector Equality Duty (PSED) | While primarily applicable to public authorities, informs AqNova's approach to equality impact assessment of platform changes. |
| Gender Pay Gap Reporting Regulations 2017 | Requires UK employers with 250+ employees to annually report gender pay gap data. Applies to qualifying AqNova UK entities. |
| Modern Slavery Act 2015 | Requires supply chain transparency and annual modern slavery statements. Applies to AqNova's vendor curation and supply chain due diligence program. |
| Law / Charter | Key DEI Relevance for AqNova |
|---|---|
| Canadian Charter of Rights and Freedoms (s. 15) | Equality rights: every individual is equal before and under the law without discrimination based on race, national or ethnic origin, colour, religion, sex, age, or mental or physical disability. |
| Canadian Human Rights Act (R.S.C. 1985, c. H-6) | Prohibits discriminatory practices by federal employers and service providers on 13 protected grounds including race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity and expression, disability, and more. |
| Employment Equity Act (R.S.C. 1985, c. 33) | Requires federally regulated employers to implement employment equity for four designated groups: women, Indigenous peoples, persons with disabilities, and members of visible minorities. |
| Accessible Canada Act (S.C. 2019, c. 10) | Establishes accessibility standards across federal jurisdictions, informing AqNova's platform and workplace accessibility commitments in Canada. |
| Pay Equity Act (S.C. 2018, c. 27) | Requires proactive pay equity for federally regulated employers. Applies to AqNova's Canadian employment operations. |
| Quebec Charter of Human Rights and Freedoms | Provides comprehensive human rights protections in Quebec, including in commercial transactions. AqNova's Platform services and communications directed at Quebec consumers must comply. |
| Country / Instrument | Key DEI Relevance for AqNova |
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| African Charter on Human and Peoples' Rights (Banjul Charter) | Foundational human rights instrument across 55 AU member states. Prohibits discrimination on grounds of race, ethnic group, color, sex, language, religion, political opinion, national/social origin, fortune, birth, or other status. |
| Nigeria — Constitution of Nigeria (s. 42) | Prohibits discrimination on grounds of community, ethnic group, place of origin, sex, religion, or political opinion. Informs AqNova's vendor and buyer non-discrimination obligations in Nigeria. |
| Nigeria — Federal Character Principle | Requires federal institutions and qualifying enterprises to reflect national diversity. Informs AqNova's Nigerian workforce and vendor diversity targets. |
| South Africa — Constitution (s. 9) & Employment Equity Act 55 of 1998 | South Africa's Employment Equity Act mandates affirmative action for designated groups. The Broad-Based Black Economic Empowerment (B-BBEE) Act 53 of 2003 establishes transformation criteria. AqNova's vendor engagement in South Africa is informed by B-BBEE principles. |
| Kenya — Constitution 2010 (Art. 27) & National Cohesion and Integration Act | Prohibits discrimination on all grounds; the NCIA prohibits incitement to ethnic hatred. Informs AqNova's Kenya market operations. |
| Ghana — Constitution 1992 (Art. 17) & Labour Act 2003 (Act 651) | Prohibits discrimination. The Labour Act prohibits discrimination in employment on grounds of gender, race, colour, ethnicity, origin, religion, or social/economic status. |
| Country / Law | Key DEI Relevance for AqNova |
|---|---|
| Brazil — Constitution (Art. 3 & 5); Lei Antidiscriminação (Lei 9.029/1995) | Brazil's Federal Constitution prohibits discrimination and promotes the fundamental objective of reducing social inequality. The Anti-Discrimination Law prohibits discriminatory practices in employment. Law 14.553/2023 establishes statistical monitoring of race and gender in employment. |
| Brazil — Estatuto da Igualdade Racial (Lei 12.288/2010) | The Racial Equality Statute provides systemic protections against racial discrimination and mandates equity in education, health, culture, sport, leisure, land access, and professional qualification. |
| Colombia — Law 1482/2011 (Ley Antidiscriminación) | Criminalizes acts of discrimination based on race, ethnicity, religion, nationality, political ideology, disability, sex, sexual orientation, gender identity, and family situation. |
| Chile — Law 20.609 (Ley Zamudio) | Establishes measures against discrimination based on race, ethnicity, nationality, socioeconomic status, political ideology, religion, disability, sexual orientation, gender identity, and other grounds. |
| Argentina — Law 23.592 (Antidiscrimination Law) | Prohibits arbitrary discrimination and provides civil and criminal remedies. Argentina's Law 26.743 (Gender Identity Law) is among the most progressive gender recognition laws globally. Informs AqNova's Argentina market communications and HR practices. |
| Country / Law | Key DEI Relevance for AqNova |
|---|---|
| Australia — Racial Discrimination Act 1975; Sex Discrimination Act 1984; Disability Discrimination Act 1992; Age Discrimination Act 2004 | Australia's comprehensive anti-discrimination framework prohibits discrimination in commerce and employment. The Australian Human Rights Commission (AHRC) oversees compliance. AqNova's Australian operations comply with all applicable Acts. |
| Australia — Workplace Gender Equality Act 2012 (WGEA) | Requires employers with 100+ employees to report on gender equality indicators. Informs AqNova's Australian workplace equity reporting. |
| India — Constitution (Art. 14–17); Scheduled Castes/Tribes Acts; Rights of Persons with Disabilities Act 2016 | India's Constitution prohibits discrimination and establishes reservations for Scheduled Castes and Tribes. AqNova's Indian vendor engagement and employment practices are informed by these constitutional principles. |
| India — Sexual Harassment of Women at Workplace Act (POSH) 2013 | Mandates Internal Complaints Committees (ICC) and preventive measures. Applied in AqNova's India operations. |
| Japan — Act for Promotion of Women's Active Engagement in Professional Life (2015); Act for Eliminating Discrimination against Persons with Disabilities (2016) | Japan's legal framework for gender equality and disability inclusion. AqNova's Japan-facing communications and employment practices are aligned with these frameworks. |
| Singapore — Tripartite Guidelines on Fair Employment Practices (TGFEP) | Singapore's TGFEP provides fair employment standards covering recruitment, selection, and treatment. AqNova's Singapore workforce practices comply with TGFEP guidelines. |
| Republic of Korea — Act on Equal Employment & Support for Work-Family Balance (2007); Act on Prohibition of Age Discrimination in Employment (2008) | Korean employment equality and anti-age discrimination laws inform AqNova's South Korean workforce practices. |
AqNova's search, discovery, and recommendation algorithms are among the most consequential tools on our Platform. A biased algorithm can systematically suppress the visibility of products from minority-owned vendors, reinforce stereotypes in product categorization, or create invisible barriers to market access for communities that are already marginalized.
AqNova commits to the following algorithmic fairness principles:
Conducting regular algorithmic bias audits — at minimum annually and upon any material change to ranking or recommendation systems — to detect and remediate disparate impact on vendors or buyers from protected groups.
Ensuring that vendor search ranking criteria are based solely on legitimate commercial factors (relevance, quality score, fulfillment performance, customer satisfaction) and do not incorporate or proxy for vendor demographic characteristics.
Proactively monitoring product discovery metrics across vendor demographic segments to identify unexplained gaps in visibility, conversion, or recommendation frequency.
Publishing an annual Algorithmic Transparency Summary describing the principal factors used in search and recommendation, and any bias findings and remediations identified during the reporting period.
Engaging external algorithmic auditors with demonstrated expertise in fairness and equity to conduct independent assessments of AqNova's recommendation systems.
AqNova is committed to building and maintaining a Platform that is fully accessible to persons with disabilities, consistent with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, and applicable mandatory standards including the EU Accessibility Act (Directive 2019/882), Section 508 of the US Rehabilitation Act, the Accessible Canada Act, and the UK Equality Act 2010 (duty to make reasonable adjustments).
Specific accessibility commitments include:
Screen reader compatibility across all key Platform pages and transaction flows.
Adequate color contrast ratios for all interface text and UI elements.
Keyboard navigation support as an alternative to mouse-based interaction.
Closed captions and audio descriptions for all video content published on the Platform.
Plain language product descriptions that do not assume high literacy levels or subject-matter expertise.
Annual third-party accessibility audits with public reporting on findings and remediation timelines.
A dedicated accessibility feedback channel (accessibility@aqnova.co) with a 5-Business-Day response commitment.
Language is a dimension of equity. A Platform that operates only in English excludes billions of potential participants. AqNova is committed to progressive multilingual expansion, prioritizing the languages of our highest-traffic non-English markets. Our language inclusion commitments include:
Publishing all core Platform interfaces, checkout flows, and legal disclosures in a minimum of 10 languages, including English, French, Spanish, Portuguese, Arabic, Swahili, Yoruba, Hindi, Korean, and Japanese, with expansion planned in accordance with our market development roadmap.
Ensuring that legally mandatory language requirements are met in all jurisdictions — including French in Quebec (Office québécois de la langue française requirements), Portuguese in Brazil, and Spanish in applicable Latin American markets.
Providing multilingual customer support across all major operating markets.
Offering vendor onboarding documentation in the primary language of each major vendor sourcing market, including Yoruba, Pidgin, Twi, Swahili, French, and Spanish for African and Latin American markets.
Avoiding machine translation without human review for legally material content (terms, disclosures, support communications).
In many markets where AqNova operates — including Nigeria, Ghana, Kenya, and parts of Latin America and South Asia — internet access is primarily mobile, bandwidth-constrained, and expensive. Building an inclusive Platform means designing for this reality. AqNova commits to:
Optimizing Platform performance for low-bandwidth mobile environments, including progressive image loading, lightweight page design, and offline-capable features where technically feasible.
Supporting USSD and SMS-based order tracking and notifications for markets where smartphone data access is limited.
Partnering with local NGOs and digital literacy organizations to provide training and support for first-time vendors and buyers in underserved communities.
AqNova recognizes that the traditional barriers to entry in e-commerce — access to capital, professional photography, polished branding, technical literacy, and professional English language proficiency — disproportionately exclude small-scale producers, women entrepreneurs, artisan cooperatives, and vendors from the Global South. Our Platform was built to dismantle these barriers, not to replicate them.
Our equitable onboarding commitments include:
Providing multilingual onboarding guides, video tutorials, and live support in the primary languages of key sourcing markets.
Offering a simplified onboarding track for micro-vendors (fewer than 50 SKUs) that reduces documentation burden while maintaining compliance standards.
Subsidizing professional product photography training for vendors in low-income markets through the AqNova Vendor Development Fund.
Waiving listing fees for new vendors from designated underrepresented groups for their first 90 days on the Platform.
Partnering with local business development organizations, women's enterprise networks, and fair trade cooperatives in Africa, Latin America, and South Asia to provide structured onboarding cohorts.
AqNova maintains a formal Supplier Diversity Program that sets measurable targets for vendor representation across the following dimensions:
| Diversity Category | Definition | Program Targets (Rolling 3-Year) |
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| Women-Owned Businesses | Businesses where women own 51%+ of equity and exercise day-to-day operational control | Minimum 35% of new vendor approvals from women-owned businesses by 2028 |
| Minority-Owned Businesses | Businesses majority-owned by members of racial, ethnic, or national minority groups as defined in each operating jurisdiction | Minimum 30% of new vendor approvals from minority-owned businesses by 2028 |
| Indigenous-Owned Businesses | Businesses majority-owned by Indigenous peoples as recognized by applicable national or tribal authority | Dedicated Indigenous vendor cohort in applicable markets (Canada, Australia, Latin America) by 2027 |
| Disability-Owned Businesses | Businesses majority-owned by persons with recognized disabilities | Minimum 5% of new vendor approvals from disability-owned businesses by 2029 |
| LGBTQ+-Owned Businesses | Businesses majority-owned by LGBTQ+ individuals, where self-identification is voluntarily provided | Voluntary self-identification program with annual cohort targets by 2027 |
| SMEs in Emerging Markets | Small and medium enterprises registered in AqNova's priority emerging market regions (Africa, South/Southeast Asia, Latin America) | Minimum 40% of total active vendor base from emerging market SMEs by 2028 |
| Youth Entrepreneurs | Businesses owned or led by entrepreneurs aged 18–30 | Dedicated youth vendor accelerator program launch by end of 2026 |
| Fair Trade Certified Producers | Vendors holding current certification from Fairtrade International, Fair Trade USA, or equivalent body | Minimum 20% of platform-featured products to carry Fair Trade or equivalent certification by 2027 |
These targets are aspirational commitments, not hiring quotas. AqNova will report annually on progress toward each target through its DEI Impact Report (see Section 6.9).
AqNova recognizes that uniform fee structures can perpetuate inequality when applied to vendors with vastly different capital bases. Our commitment to economic equity in fee design includes:
Maintaining a tiered commission structure that provides reduced rates for micro-vendors and Founding Vendors in new market launches.
Providing a Year-One commission waiver (0% commission) for vendors registered under AqNova's Founding Vendor Program in each new market launch.
Ensuring that payout timelines and minimum payout thresholds do not create disproportionate cash-flow burdens for small-scale vendors in markets where banking infrastructure is limited.
Offering mobile money payout options (M-Pesa, MTN Mobile Money, Airtel Money, and equivalents) in markets where traditional banking access is restricted.
Partnering with development finance institutions and impact investors to create a Vendor Micro-Finance facility providing working capital access to qualifying low-income vendors.
AqNova uses human curators and automated systems to review and categorize vendor products. We are aware that these systems can embed cultural bias — privileging aesthetic norms, product formats, or language styles that are more familiar to North American or European reviewers. Our commitments to counter this include:
Training all product curators on cultural competency, unconscious bias, and the diversity of product traditions across AqNova's operating markets.
Ensuring curation teams for each regional market include reviewers with cultural proximity to that market.
Establishing a Vendor Appeals Panel — with diverse membership including external community representatives — to review and rule on disputed curation decisions.
Maintaining a transparent public record of curation criteria so that vendors understand how decisions are made.
AqNova is committed to building a workforce that reflects the full diversity of the communities it serves. Our equitable hiring commitments include:
Structured, competency-based interviewing with standardized scoring rubrics applied consistently across all candidates for the same role.
Blind resume screening (removing name, address, and educational institution information before initial screening) for all roles where technically feasible.
Actively sourcing candidates through channels that reach underrepresented communities, including HBCUs (Historically Black Colleges and Universities), HSIs (Hispanic-Serving Institutions), Indigenous university networks, disability employment organizations, LGBTQ+ professional networks, and African, Latin American, and Asian diaspora professional associations.
Requiring diverse interview panels — a minimum of one panelist from an underrepresented group for all final-round interviews.
Publishing job descriptions in inclusive language reviewed for bias using approved language auditing tools.
Setting and publishing annual diversity targets for new hires by level and function, with quarterly internal tracking against these targets.
AqNova is committed to equal pay for equal work across all dimensions of diversity. Our pay equity program includes:
Conducting annual pay equity analyses across gender, race/ethnicity, and disability status for all global workforce segments where data is legally collectible.
Publishing gender pay gap reports for qualifying jurisdictions as required by applicable law (EU Pay Transparency Directive, UK Gender Pay Gap Regulations, Canada Pay Equity Act, Australia WGEA) and voluntarily for other major markets.
Maintaining a job leveling and salary banding framework with transparent pay ranges communicated to all employees and candidates.
Prohibiting the use of prior salary history in compensation decisions in all jurisdictions, consistent with best practice and applicable law (including California Labor Code § 432.3 and equivalent statutes).
Providing remediation funding to address any unexplained pay gaps identified through equity analyses, with a 12-month remediation timeline for significant gaps.
Diversity at entry level is not equity if promotional pathways are blocked for underrepresented employees. AqNova's promotion equity commitments include:
Conducting annual promotion equity analyses to identify whether promotion rates differ significantly across demographic groups.
Establishing a formal mentorship and sponsorship program specifically designed to support employees from underrepresented groups in accessing senior roles and leadership development opportunities.
Setting public targets for representation of women and underrepresented minorities in senior leadership (Director level and above) and reporting annually on progress.
Requiring that all open leadership roles consider a diverse slate of candidates before selection, with documentation of the process.
AqNova is committed to maintaining a workplace culture where every employee feels safe, valued, and able to bring their whole self to work. Our inclusive culture commitments include:
Providing all employees, managers, and contractors with comprehensive DEI training at onboarding and annually thereafter, covering unconscious bias, inclusive communication, allyship, intersectionality, and cultural competency.
Establishing and supporting Employee Resource Groups (ERGs) for underrepresented communities, including groups for women, LGBTQ+ employees, employees of color, employees with disabilities, and employees from specific regional or cultural communities.
Observing and creating space for significant cultural, religious, and national observances across all operating markets, in addition to official public holidays.
Implementing inclusive meeting and collaboration practices — including multiple channels for contribution, asynchronous participation options for globally distributed teams, and active steps to ensure all voices are heard.
Conducting annual anonymous employee engagement and inclusion surveys, with results disaggregated by demographic group and made available to employees with action plans published within 60 days.
AqNova affirms the dignity and full humanity of all employees, vendors, and users regardless of sexual orientation, gender identity, or gender expression. Our LGBTQ+ inclusion commitments include:
Maintaining gender-neutral bathroom and facility options in all AqNova offices globally, where feasible and legally permitted.
Respecting all employees' self-identified names and pronouns in all internal and external communications and documents, including HR systems, email platforms, and public-facing profiles.
Providing health benefits that include gender-affirming care for employees and dependents in jurisdictions where such benefits are legally permissible.
Publicly marking AqNova as an LGBTQ+-inclusive employer across all recruitment channels in all markets.
In markets where LGBTQ+ rights are legally restricted, AqNova will work with local counsel and international human rights organizations to protect the safety and dignity of affected employees to the maximum extent possible, while being transparent about local limitations.
AqNova is committed to genuine inclusion of persons with disabilities — not merely legal compliance, but a culture that actively values and accommodates the full range of human ability. Our disability inclusion commitments include:
Providing reasonable workplace accommodations to all employees with disabilities upon request, including assistive technology, flexible scheduling, modified duties, and remote work arrangements.
Ensuring all AqNova facilities meet applicable accessibility standards (ADA, UK Equality Act, EU Accessibility Act, Accessible Canada Act, and equivalents).
Training hiring managers to conduct accessible interviews and to avoid disability-based assumptions in candidate evaluation.
Partnering with disability employment organizations in key markets to actively recruit candidates with disabilities.
Setting a target of 5% of the global workforce identifying as persons with disabilities by 2028, with voluntary, confidential disclosure mechanisms.
AqNova's marketing and advertising must reflect the full diversity of our global community — not a curated subset that privileges Western, white, able-bodied, heteronormative aesthetics. Our representation commitments include:
Ensuring that all major marketing campaigns — including seasonal, launch, and evergreen campaigns — feature models, subjects, and narratives that reflect meaningful diversity of race, ethnicity, age, body type, disability, gender expression, and family configuration.
Prohibiting the use of stereotyped, tokenistic, or exoticizing representations of any cultural, ethnic, or national community in AqNova's marketing.
Requiring diversity review for all marketing materials before publication, with sign-off by AqNova's DEI Lead or designee.
Prioritizing partnerships with creators, influencers, and agencies from underrepresented communities, with a target of 40% of influencer marketing partnerships with creators from such communities.
A global brand must communicate with cultural fluency, not cultural condescension. AqNova's global communications commitments include:
Adapting marketing content for each major regional market in collaboration with in-market cultural consultants and community advisors.
Avoiding cultural appropriation — the commercialization of cultural symbols, traditional knowledge, or sacred practices without community consent — in all product curation and marketing.
Ensuring that Indigenous cultural products listed on the Platform are authentic, appropriately attributed, and sold with the consent and benefit of the originating community.
Using culturally appropriate imagery, examples, and references in all regional marketing content, avoiding the imposition of North American or European cultural frameworks on non-Western audiences.
Language shapes culture. AqNova commits to maintaining an Inclusive Language Guide — published at [aqnova.co/inclusive-language] and updated annually — that:
Provides guidance on preferred terminology for gender, race, ethnicity, disability, sexual orientation, age, and religion across major operating markets.
Incorporates input from community advisors and ERG members with lived experience in each relevant identity domain.
Applies across all public-facing communications including website copy, email marketing, social media, product descriptions, and vendor and buyer support communications.
AqNova will allocate a minimum of 1% of annual net Platform revenue to the AqNova Community Impact Fund, dedicated to programs that advance economic equity and inclusion in underserved communities across our operating markets. Priority investment areas include:
Digital literacy and e-commerce skills training for women entrepreneurs, youth, and communities with limited technology access.
Grants and interest-free working capital for micro-vendors and artisan producers in Africa, South Asia, and Latin America.
Partnerships with fair trade certification bodies to subsidize certification costs for qualifying small-scale producers.
Support for Indigenous-led sustainable enterprise initiatives in Canada, Australia, and Latin America.
Funding for community-led environmental sustainability projects in regions most affected by climate change.
AqNova's curated marketplace is founded on a commitment to fair trade and ethical sourcing. Our supply chain equity commitments include:
Requiring all vendors selling products with sustainability or ethical sourcing claims to hold valid third-party certifications (Fairtrade International, Rainforest Alliance, UTZ, B Corp, Fair Trade USA, or equivalent) and to make these certifications verifiable on the Platform.
Refusing to list products known to be produced using forced labor, child labor, or labor conditions that violate ILO core labor standards.
Conducting due diligence on new vendors in high-risk supply chain categories (textiles, agriculture, artisanal mining, electronics components) consistent with the OECD Guidelines for Multinational Enterprises and the UN Guiding Principles on Business and Human Rights.
Publishing an annual Ethical Sourcing Report detailing AqNova's supply chain due diligence activities, any violations identified, and remediation actions taken.
Diversity, equity, and inclusion extend to environmental justice — the recognition that the burdens of environmental degradation fall disproportionately on low-income communities, communities of color, and indigenous peoples. AqNova's environmental justice commitments include:
Prioritizing vendors whose production processes demonstrably benefit, rather than harm, the environmental health of their home communities.
Refusing to list products whose production has been credibly linked to deforestation, water contamination, or displacement of indigenous or low-income communities.
Committing to carbon-neutral platform operations by 2030, with interim targets and annual public reporting.
Using AqNova's marketplace influence to support a just transition to sustainable production, with particular attention to the livelihoods of workers and communities whose current employment depends on unsustainable industries.
AqNova's DEI commitments are not the responsibility of a single department or individual — they require accountability at every level of the organization. Our governance structure includes:
Board-Level Oversight: AqNova's Board of Directors (or equivalent governance body) exercises oversight of DEI strategy and outcomes. At least one board member with demonstrated DEI expertise will be identified or appointed within 18 months of Platform launch.
Executive Accountability: The Chief Executive Officer (CEO) has primary executive accountability for DEI outcomes, reflected in performance objectives and, where applicable, executive compensation. DEI metrics are standing agenda items at all executive leadership team meetings.
DEI Lead: AqNova will appoint a dedicated DEI Lead or equivalent function within 12 months of Platform launch, responsible for program development, implementation, monitoring, and reporting.
DEI Advisory Council: An external DEI Advisory Council — comprising community leaders, academics, civil society representatives, and vendors from underrepresented communities — will be established within 18 months of Platform launch to provide independent guidance, challenge, and accountability.
Employee Resource Groups (ERGs): ERGs are recognized as official governance participants, with representatives invited to contribute to DEI strategy development, review proposed policy changes for equity impact, and provide input into the annual DEI Impact Report.
AqNova will publish an Annual DEI Impact Report by June 30 of each year, covering the preceding calendar year. The Report will include:
Workforce diversity data disaggregated by gender, race/ethnicity (where legally collectible), disability status, and seniority level, compared against stated targets.
Gender pay gap data for qualifying jurisdictions, with year-over-year trend analysis.
Vendor diversity data: breakdown of active vendor base by geography, gender, business size, and self-identified diversity category.
Algorithmic fairness audit findings and remediation actions completed.
Platform accessibility audit findings and remediation timeline.
Community Impact Fund disbursements and program outcomes.
Ethical sourcing and supply chain due diligence summary.
Progress against each commitment and target set out in this DEI Statement.
Prioritized DEI commitments for the following year.
AqNova maintains the following channels for raising DEI-related concerns, complaints, or accountability claims:
| Stakeholder | Mechanism & Contact |
|---|---|
| Employees (all) | Internal HR grievance process; anonymous DEI concern reporting channel; escalation to DEI Lead; external ombudsman (to be appointed). |
| Vendors | DEI@aqnova.co — dedicated DEI concerns channel; Vendor Appeals Panel for curation disputes; escalation to DEI Advisory Council. |
| Buyers | support@aqnova.co; Platform complaint form; escalation to national consumer protection agencies where applicable. |
| External Stakeholders | DEI@aqnova.co; annual public consultation on DEI Impact Report; DEI Advisory Council — public engagement sessions. |
| Whistleblowers | Anonymous reporting channel compliant with EU Whistleblower Protection Directive (2019/1937), UK PIDA, and applicable national frameworks. |
This DEI Statement will be reviewed and updated on an annual basis, or more frequently in response to: material changes in applicable law; significant events affecting the communities AqNova serves; findings from the Annual DEI Impact Report; or recommendations from the DEI Advisory Council. All updates will be published on AqNova's DEI portal at [aqnova.co/dei] with a clear change log.
This DEI Statement operates in conjunction with the following AqNova policies, each of which contains more specific provisions on its subject matter:
| Policy Document | Relationship to This DEI Statement |
|---|---|
| Anti-Discrimination Policy (Section 7) | Sets out the legal prohibition on discriminatory conduct by users, vendors, employees, and AqNova itself. This DEI Statement articulates the affirmative values and programs that give positive meaning to those prohibitions. |
| Platform Terms & Conditions (Section 2) | Contains binding non-discrimination obligations applicable to all platform users. This DEI Statement expands upon and gives context to those obligations from a values perspective. |
| Vendor Agreement (Section 5) | Contains specific vendor obligations relating to product compliance, sustainability representations, and prohibited conduct, including prohibition on discriminatory vendor practices. |
| Sustainability & Ethical Standards Policy (Section 6B) | Covers AqNova's environmental sustainability commitments in detail. This DEI Statement addresses the intersection of environmental sustainability with social equity and environmental justice. |
| Privacy Policy (Section 3) | Governs the collection and use of demographic data submitted voluntarily for DEI tracking purposes. Voluntary DEI data is subject to the highest level of data protection and is not used for any purpose other than internal equity analysis and aggregate public reporting. |
| Accessible Design Policy (internal) | Technical standards for Platform accessibility. Referenced by this DEI Statement and implemented through AqNova's technology roadmap. |
| Code of Conduct (internal) | Governs employee behavior, including commitment to inclusive conduct and zero-tolerance for harassment or discrimination. Operationalizes the values expressed in this DEI Statement within the workplace. |
| "Diversity is not a moment. Equity is not a metric. Inclusion is not a program. They are the ongoing, unfinished work of building something that is genuinely worthy of the trust of every person — in every language, in every country, from every background — who chooses to build and shop on this platform. We are not there yet. But we are committed to the work, we will be transparent about our progress, and we will not stop." — AqNova Leadership Team |
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AqNova acknowledges that the commitments in this Statement are demanding, that they will require sustained investment, difficult decisions, and genuine accountability, and that words on paper are not the same as lived experience. We accept that accountability publicly.
We invite vendors, buyers, employees, partners, and community members to hold us to these commitments — by reading our Annual DEI Impact Report, by engaging with our DEI Advisory Council's public sessions, by contacting us at DEI@aqnova.co, and by telling us, honestly and directly, where we fall short.
The world AqNova aspires to build — where sustainable, ethical commerce is accessible to everyone and creates opportunity for everyone — is only possible if we build the Platform with the same equity we want to see in the world.
| DEI Contact Information General DEI Inquiries & Concerns: DEI@aqnova.co Vendor Diversity Program: vendordiversity@aqnova.co Accessibility: accessibility@aqnova.co Ethical Sourcing: ethics@aqnova.co Employee HR Grievances: hr@aqnova.co Whistleblower (Anonymous): [Secure anonymous reporting link — to be configured] DEI Advisory Council: deiadvisory@aqnova.co Legal & Compliance: legal@aqnova.com DEI Portal: aqnova.co/dei Inclusive Language Guide: aqnova.co/inclusive-language Annual DEI Impact Report: aqnova.co/dei/impact-report Registered Office: Arivon Holding Corporation C/O Arivon Holding Corporation, 2571 Saturn Avenue, Unit #265 Huntington Park, CA 90255, USA |
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AqNova Marketplace | Global Legal Footer Framework | Section 6: Diversity, Equity & Inclusion Statement
© 2026 Arivon Holding Corporation. All rights reserved. Effective April 7, 2026. Version 1.0.
This DEI Statement is a living document and will be reviewed and updated annually. It is distinct from and supplements the AqNova Anti-Discrimination Policy.