Platform Fee Schedule
AqNova Marketplace Policies & Disclosures
AQNOVA MARKETPLACE
Global Legal Footer Framework — Comprehensive Compliance & Platform Governance Reference
PLATFORM FEE SCHEDULE
Seller Subscription Plans, Commission Structure & Complete Fee Transparency
Global Markets: North America | South America | Europe & UK | Africa | Asia & Asia-Pacific
Effective Date: April 7, 2026 | Version 1.0 | Arivon Holding Corporation
| ⚠ IMPORTANT DISCLOSURE THIS FEE SCHEDULE IS A BINDING COMPONENT OF THE AQNOVA PLATFORM TERMS & CONDITIONS AND THE SELLER AGREEMENT & VENDOR TERMS. BY REGISTERING AS A VENDOR OR COMPLETING A SUBSCRIPTION PURCHASE, YOU AGREE TO THE FEE STRUCTURE SET OUT IN THIS DOCUMENT. ALL FEES ARE STATED IN USD UNLESS OTHERWISE NOTED. CURRENCY CONVERSION, PAYMENT PROCESSING FEES, AND APPLICABLE TAXES ARE ADDITIONAL AND NOT INCLUDED IN LISTED FEES. AQNOVA RESERVES THE RIGHT TO MODIFY FEES WITH 30 DAYS' ADVANCE NOTICE TO VENDORS. |
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| Section 8 — Platform Fee Schedule: Document Map 8.1 Fee Philosophy & Transparency Principles 8.2 Seller Subscription Plans Overview 8.3 Pay-As-You-Grow Plan — Standard Global Markets 8.4 Pay-As-You-Grow Plan — African Market Special Pricing 8.5 Premium Seller Plan — Standard Global Markets 8.6 Premium Seller Plan — African Market Special Pricing 8.7 Plan Comparison Summary 8.8 Transaction Commission Structure — Eight Tiers 8.9 SKU-Level Commission Reference 8.10 Additional Fees: Placement, Lead Generation & Campaign Fees 8.11 Payment Processing Fees 8.12 Currency, FX & International Payout Fees 8.13 Tax Obligations & Marketplace Facilitator Rules 8.14 Founding Vendor Program — Fee Implications 8.15 Fee Modification Policy 8.16 Earnings Estimator — Worked Examples 8.17 Global Regulatory Compliance — Fee Transparency Laws |
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8.1 Fee Philosophy & Transparency Principles
AqNova is built on a foundation of transparency — to buyers, vendors, investors, and regulators. The Platform Fee Schedule reflects AqNova's commitment to three core principles: (1) complete fee visibility before any financial commitment is made; (2) fee structures that align AqNova's success with vendor success (we earn more when you earn more); and (3) equitable, mission-conscious pricing that lowers barriers to global trade for vendors in emerging markets while sustaining the Platform's operational and growth infrastructure.
AqNova's monetization model is multi-layered, targeting a 20%+ effective blended take rate across GMV, SaaS subscriptions, retail media, logistics, and financial services. This document provides complete transparency on all fee components relevant to Vendors. The revenue architecture is designed to be defensible, scalable, and globally compliant — with fee structures that survive regulatory scrutiny in all 25+ jurisdictions where AqNova operates.
| AqNova Fee Structure — Five Core Principles 1. NO HIDDEN FEES: Every fee applicable to a Vendor's Platform participation is disclosed in this document. There are no charges not listed here. 2. EARN-WHEN-YOU-EARN: Transaction commissions are charged only on completed, non-refunded sales. If you do not sell, you do not pay commission. 3. EQUITABLE REGIONAL PRICING: AqNova offers reduced subscription pricing for African and Latin American markets, recognizing structural differences in currency strength, capital access, and SME liquidity. 4. ADVANCE NOTICE OF CHANGES: Any change to fees requires 30 days' advance written notice to affected Vendors (60 days for EU/UK Vendors per P2B Regulation). 5. INVESTOR TRANSPARENCY: Fee structures and revenue projections are made available to investors as part of AqNova's Commission & Enterprise Value Framework. Blended take rate target: 20%+. |
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8.2 Seller Subscription Plans Overview
AqNova offers two structured seller participation paths, each available at standard global pricing and at a reduced rate for African market vendors. Both plans include full access to AqNova's global marketplace infrastructure, payment processing, and compliance framework. The plans differ in subscription fee, commission rate, and access to advanced features.
| AqNova Seller Plans — At a Glance PLAN 1: PAY-AS-YOU-GROW Best for: Emerging sellers, early-stage brands, vendors validating products in new markets. Platform fee: $19.99/month (Standard) | $9.99/month (Africa/LatAm) Commission: 10%–15% per completed transaction Focus: Global market entry, product validation, early sales traction. PLAN 2: PREMIUM SELLER Best for: Established brands, growth-stage vendors, sellers ready to scale. Platform fee: $39.99/month (Standard) | $26.99/month (Africa/LatAm) Commission: 7%–9% per completed transaction Focus: Accelerated growth, maximum visibility, brand-building at scale. ALL PLANS INCLUDE: ✓ Access to AqNova's curated global marketplace ✓ Multi-currency checkout (BRL, ARS, COP, CLP, NGN, ZAR, KES, GHS, AUD, INR, etc.) ✓ Secure payment processing (all major payment methods by region) ✓ Global compliance infrastructure (25+ jurisdictions) ✓ AqNova Buyer Protection Program integration ✓ No listing fees | No per-listing charges |
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8.3 Pay-As-You-Grow Plan — Standard Global Markets
Markets: United States, Canada, South America (Brazil, Colombia, Chile, Argentina), Europe (all EU member states), United Kingdom, Asia & Asia-Pacific (Australia, India, Japan, South Korea, Singapore, and all other AqNova-served markets outside Africa and Latin America).
| PAY-AS-YOU-GROW Standard Global Market Pricing — Entry-Level Access Platform Fee: $19.99 USD / month Commission: 10%–15% per transaction Billing Options: Monthly: $19.99 | Effective monthly: $19.99 | Savings: — Quarterly Prepaid: $56.99 | Effective monthly: $18.99 | Savings: ~5% Annual Prepaid: $199.00 | Effective monthly: $16.58 | Savings: ~17% Key Features: ✓ Professional dedicated seller storefront ✓ Global marketplace listing & search inclusion ✓ Product listing & inventory management tools ✓ Order management dashboard ✓ Organic search & sustainability category placement ✓ Foundational analytics dashboard ✓ Secure payment processing integration ✓ Standard campaign review eligibility ✓ Standard seller support (email) ✓ Basic reporting & transaction tracking ✓ No listing fees | No separate transaction fees ✓ Multi-currency checkout ✓ AqNova Buyer Protection integration |
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8.3.1 Billing Cycle Detail — PAYG Standard
| Billing Cycle | Price (USD) | Effective Monthly | Savings |
|---|---|---|---|
| Monthly | $19.99 | $19.99 | — |
| Quarterly Prepaid | $56.99 | $18.99 | ~5% (save ~$3.00) |
| Annual Prepaid | $199.00 | $16.58 | ~17% (save ~$41.00) |
Billing is processed on the first day of each billing cycle. For quarterly and annual plans, the full prepaid amount is charged at the start of the period. Subscriptions auto-renew unless cancelled at least 24 hours before the renewal date. Cancellation instructions are available in account settings.
8.4 Pay-As-You-Grow Plan — African Market Special Pricing
Eligibility: This pricing applies exclusively to businesses that are legally registered and primarily operating within African countries. Documentation verification will be required before activation. AqNova reserves the right to verify eligibility based on legal registration and operational headquarters.
| PAY-AS-YOU-GROW — AFRICA African Market Special Pricing — Localized for African Businesses Platform Fee: $9.99 USD / month Commission: 10%–15% per transaction Billing Options: Monthly: $9.99 | Effective monthly: $9.99 | Savings: — Quarterly Prepaid: $27.99 | Effective monthly: $9.33 | Savings: ~6.5% Annual Prepaid: $99.00 | Effective monthly: $8.25 | Savings: ~17% Key Features: ✓ All standard Pay-As-You-Grow features (same as global plan) ✓ Mobile money payment acceptance (M-Pesa, MTN MoMo, OPay, Orange Money, etc.) ✓ Local currency display (NGN, ZAR, KES, GHS, XAF) ✓ Dedicated Africa onboarding support ✓ NEPC export guidance for Nigerian vendors (via Sahara Eagle Ltd) ✓ Compliance support for NAFDAC, SON, KEBS regulated products ✓ ECOWAS/AfCFTA cross-border trade support ✓ Regional AML/KYC compliance framework |
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| Economic Rationale — African Market Pricing AqNova recognizes structural differences in currency strength, access to capital, and SME liquidity across African markets. The Africa Growth Rate is: — Designed to accelerate early vendor adoption across AqNova's primary African markets: Nigeria, South Africa, Kenya, Ghana, and Cameroon. — Structured to support emerging ethical producers and artisan businesses that carry the most authentic sustainable commerce credentials. — Intended to lower barriers to global trade participation for African entrepreneurs. — A strategic ecosystem-building initiative aligned with AfCFTA trade development and AqNova's Africa-first expansion commitment. This rate does not alter commission structure or performance standards. The same marketplace quality, compliance framework, and buyer protections apply equally across all markets and pricing tiers. |
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8.4.1 Billing Cycle Detail — PAYG Africa
| Billing Cycle | Price (USD) | Effective Monthly | Savings |
|---|---|---|---|
| Monthly | $9.99 | $9.99 | — |
| Quarterly Prepaid | $27.99 | $9.33 | ~6.5% (save ~$1.98) |
| Annual Prepaid | $99.00 | $8.25 | ~17% (save ~$21.00) |
8.7 Plan Comparison Summary
| Feature / Parameter | PAYG Standard | PAYG Africa/LatAm | Premium Standard | Premium Africa |
|---|---|---|---|---|
| Monthly Subscription Fee | $19.99/mo | $9.99/mo | $39.99/mo | $26.99/mo |
| Annual Subscription Fee | $199/yr | $99/yr | $399/yr | $269/yr |
| Transaction Commission | 10%–15% | 10%–15% | 7%–9% | 7%–9% |
| Search Priority / Boost | Organic only | Organic only | ✓ Algorithmic boost | ✓ Algorithmic boost |
| Premium / Featured Placement | — | — | ✓ Yes | ✓ Yes |
| Sponsored Listings | — | — | ✓ (+fee) | ✓ (+fee) |
| Analytics Dashboard | Basic | Basic | Advanced | Advanced |
| Storefront Customization | Standard | Standard | Full Brand Suite | Full Brand Suite |
| Campaign & Drop Access | — | — | ✓ Yes | ✓ Yes |
| Subscription Product Listings | — | — | ✓ Yes | ✓ Yes |
| Dedicated Onboarding Support | — | — | ✓ Yes | ✓ Yes |
| Priority Seller Support | Standard | Standard | ✓ Expedited | ✓ Expedited |
| Mobile Money Payments | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| Multi-Currency Checkout | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| Target Vendor Profile | Emerging / early-stage | Africa/LatAm micro-brands | Established / growth brands | Africa/LatAm growth brands |
8.8 Transaction Commission Structure — Eight Product Tiers
AqNova's transaction commission structure is tiered across eight product segments, reflecting the distinct economics — average order value (AOV), vendor margin profile, purchase frequency, and enterprise value contribution — of each category. Commissions are applied to Gross Merchandise Value (GMV) on completed, non-refunded transactions. Higher-ticket, lower-frequency categories carry lower percentage rates; higher-margin, higher-frequency categories support higher rates. All rates apply irrespective of seller plan — the plan determines the range of rates available.
| Commission Rate Ranges by Plan Pay-As-You-Grow (PAYG): 10%–15% base commission range across all tiers Premium Seller Plan: 7%–9% base commission range across all tiers Within each plan, the exact rate applied depends on the product tier (T1–T8). Placement boost (+%) and subscription bonus (+%) can increase the effective take rate above the base. These additional components are ADDITIVE to the base rate and represent optional revenue layer opportunities, not mandatory fees. Blended effective take rate target across the full platform: 20%+ |
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| Tier | Product Segment | Typical AOV | Vendor Margin | Base Commission | Placement Boost | Blended Take Rate | EV Contribution |
|---|---|---|---|---|---|---|---|
| TIER 1 — ORGANIC FOOD & NUTRITION | |||||||
| T1 | Organic Pantry & Essentials | $25–$60 | 25%–40% | 12%–15% | +3% | ~13% | ⭐⭐⭐⭐ |
| T1 | Superfoods & Functional Nutrition | $30–$80 | 30%–45% | 14%–18% | +4% | ~16% | ⭐⭐⭐⭐ |
| T1 | Plant-Based Proteins | $25–$70 | 28%–42% | 13%–17% | +3% | ~15% | ⭐⭐⭐⭐ |
| T1 | Dairy Alternatives | $20–$55 | 25%–38% | 12%–16% | +3% | ~14% | ⭐⭐⭐ |
| T1 | Organic Beverages & Teas | $18–$50 | 30%–45% | 13%–17% | +4% | ~15% | ⭐⭐⭐⭐ |
| T1 | Organic Snacks & Healthy Treats | $20–$60 | 28%–42% | 12%–16% | +3% | ~14% | ⭐⭐⭐ |
| TIER 2 — SUSTAINABLE STYLE & ESSENTIALS | |||||||
| T2 | Men's Fashion & Essentials | $40–$250 | 45%–65% | 18%–22% | +5% | ~20% | ⭐⭐⭐⭐⭐ |
| T2 | Women's Fashion & Essentials | $50–$300 | 48%–70% | 20%–25% | +6% | ~22% | ⭐⭐⭐⭐⭐ |
| T2 | Baby & Kids Fashion | $30–$120 | 42%–60% | 18%–23% | +4% | ~20% | ⭐⭐⭐⭐ |
| T2 | Footwear (Eco & Artisan) | $60–$280 | 45%–65% | 19%–24% | +5% | ~21% | ⭐⭐⭐⭐ |
| T2 | Bags, Accessories & Jewelry | $35–$200 | 50%–72% | 20%–26% | +6% | ~23% | ⭐⭐⭐⭐⭐ |
| TIER 3 — BEAUTY, GROOMING & PERSONAL CARE | |||||||
| T3 | Women's Clean Facial Skincare | $35–$120 | 55%–75% | 20%–26% | +6% | ~23% | ⭐⭐⭐⭐⭐ |
| T3 | Women's Clean Body Care | $25–$80 | 50%–68% | 18%–24% | +5% | ~21% | ⭐⭐⭐⭐ |
| T3 | Men's Clean Skincare & Grooming | $30–$100 | 50%–70% | 20%–25% | +5% | ~22% | ⭐⭐⭐⭐⭐ |
| T3 | Clean Fragrance & Aroma | $40–$150 | 60%–80% | 22%–28% | +8% | ~25% | ⭐⭐⭐⭐⭐ |
| T3 | Oral & Intimate Care | $20–$65 | 48%–65% | 18%–23% | +4% | ~20% | ⭐⭐⭐⭐ |
| TIER 4 — WELLNESS & HOLISTIC LIVING | |||||||
| T4 | Cultural & Ancestral Wellness | $30–$120 | 55%–75% | 18%–24% | +5% | ~21% | ⭐⭐⭐⭐⭐ |
| T4 | Family & Kids Wellness | $25–$90 | 45%–65% | 16%–22% | +4% | ~19% | ⭐⭐⭐⭐ |
| T4 | Digital Wellness Services | $80–$250 | 85%–95% | 25%–35% | +5% | ~30% | ⭐⭐⭐⭐⭐ |
| T4 | Mindful Living Tools & Ritual Kits | $40–$180 | 55%–72% | 20%–26% | +5% | ~23% | ⭐⭐⭐⭐ |
| TIER 5 — SUSTAINABLE HOME & CONSCIOUS LIVING | |||||||
| T5 | Eco Cleaning & Air Care | $20–$80 | 35%–55% | 14%–20% | +4% | ~17% | ⭐⭐⭐ |
| T5 | Zero-Waste Kitchen & Dining | $30–$150 | 38%–58% | 15%–21% | +4% | ~18% | ⭐⭐⭐ |
| T5 | Organic Bedding & Bath Textiles | $60–$220 | 38%–55% | 15%–22% | +5% | ~18% | ⭐⭐⭐⭐ |
| T5 | Cultural & Handmade Home Furnishings | $80–$400 | 40%–60% | 14%–20% | +5% | ~17% | ⭐⭐⭐⭐ |
| T5 | Energy, Lighting & Smart Green Tech | $100–$800 | 25%–42% | 10%–16% | +5% | ~13% | ⭐⭐⭐ |
| T5 | Plants, Garden & Urban Greening | $25–$120 | 35%–55% | 14%–20% | +3% | ~17% | ⭐⭐⭐ |
| TIER 6 — ECO PETS | |||||||
| T6 | Eco Pet Food & Treats | $25–$80 | 40%–60% | 18%–23% | +5% | ~20% | ⭐⭐⭐⭐ |
| T6 | Sustainable Pet Accessories | $30–$120 | 42%–62% | 18%–23% | +4% | ~20% | ⭐⭐⭐⭐ |
| T6 | Natural Pet Wellness | $35–$100 | 50%–68% | 20%–25% | +5% | ~22% | ⭐⭐⭐⭐ |
| TIER 7 — CLEAN TECHNOLOGY | |||||||
| T7 | Energy-Efficient Home Devices | $150–$1,200 | 22%–38% | 8%–13% | +4% | ~10% | ⭐⭐⭐ |
| T7 | Water-Saving & Filtration Systems | $100–$800 | 25%–40% | 9%–14% | +4% | ~11% | ⭐⭐⭐ |
| T7 | Solar & Renewable Energy Kits | $200–$2,000 | 20%–35% | 7%–12% | +5% | ~9% | ⭐⭐⭐⭐ |
| TIER 8 — CLEAN MOBILITY & EVs | |||||||
| T8 | E-Bikes & Electric Scooters | $800–$5,000 | 12%–22% | 4%–7% | +Lead Fee | ~5% | ⭐⭐⭐⭐⭐ |
| T8 | Electric Vehicles (Full Segment) | $8,000–$60,000 | 8%–18% | 3%–6% | +Lead Fee | ~4% | ⭐⭐⭐⭐⭐ |
| T8 | EV Charging Solutions | $800–$15,000 | 15%–28% | 5%–10% | +Listing Fee | ~7% | ⭐⭐⭐⭐ |
| T8 | Portable EV Accessories | $80–$400 | 25%–40% | 10%–15% | +4% | ~12% | ⭐⭐⭐ |
8.8.1 Commission Calculation Notes
The following rules govern commission calculation across all tiers:
Commission base: GMV = Product Sale Price + Vendor-Charged Shipping Fee. Taxes collected and remitted by AqNova as marketplace facilitator are excluded from GMV.
Refunds: Commission is not charged on refunded transactions. Where a commission has already been deducted from a payout and the transaction is subsequently refunded, AqNova credits the commission amount to the Vendor's next payout.
Blended rate: The blended take rate shown in the table reflects the base commission plus the average uplift from placement fees and subscription bonuses across the vendor cohort. Individual Vendor effective rates may differ based on plan, category, and optional feature usage.
Minimum commission: There is no minimum commission per transaction. Commission is applied as a percentage of each individual transaction's GMV.
Digital services / coaching (T4): Near-100% margin digital wellness services carry a 25%–35% commission — the highest in the platform — reflecting the near-zero fulfillment cost and SaaS-equivalent margin profile.
Clean Mobility / EVs (T8): EV and e-bike transactions carry the lowest percentage commissions (3%–7%) due to high AOVs; however, lead generation fees ($50–$300 per qualified buyer referral) and financing rev-share (1%–2%) add significant absolute revenue per transaction.
8.9 SKU-Level Commission Reference
The following SKU-level commission reference maps specific product families to applicable commission rates. This table is used for vendor onboarding, contract reference, and product category classification. Vendors who are uncertain about their product's applicable tier should contact listings@aqnova.co.
| Tier | Category | SKU Family / Type | AOV Range | Commission Rate | Placement Eligible | Subscription Eligible |
|---|---|---|---|---|---|---|
| TIER 1 — ORGANIC FOOD & NUTRITION | ||||||
| T1 | Organic Pantry | Grains & Staples (Rice, Quinoa, Millet) | $15–$40 | 12%–15% | No | Yes |
| T1 | Organic Pantry | Oils, Sweeteners & Condiments | $18–$50 | 13%–16% | No | Yes |
| T1 | Spices, Herbs & Seasonings | Single-Ingredient Spices | $12–$35 | 12%–15% | No | Yes |
| T1 | Spices, Herbs & Seasonings | Cultural Blends (Berbere, Suya, Jerk) | $15–$45 | 13%–17% | Yes | Yes |
| T1 | Superfoods & Functional Nutrition | Powders, Seeds & Boosters (Moringa, Spirulina) | $20–$65 | 14%–18% | Yes | Yes |
| T1 | Superfoods & Functional Nutrition | Functional Blends & Adaptogens | $25–$80 | 15%–18% | Yes | Yes |
| T1 | Plant-Based Proteins | Whole-Food Proteins (Lentils, Chickpeas) | $18–$45 | 12%–15% | No | Yes |
| T1 | Plant-Based Proteins | Protein Powders & Meat Alternatives | $25–$70 | 13%–17% | Yes | Yes |
| T1 | Dairy Alternatives | Plant-Based Milks | $15–$40 | 12%–15% | No | Yes |
| T1 | Dairy Alternatives | Yogurts, Cheeses & Creamers | $18–$55 | 13%–16% | No | Yes |
| T1 | Organic Beverages & Teas | Herbal Teas & Infusions | $15–$45 | 13%–16% | Yes | Yes |
| T1 | Organic Beverages & Teas | Kombucha & Functional Drinks | $20–$55 | 14%–17% | Yes | Yes |
| T1 | Organic Snacks | Energy Bars, Granola, Fruit Snacks | $15–$50 | 12%–16% | Yes | Yes |
| TIER 2 — SUSTAINABLE STYLE & ESSENTIALS | ||||||
| T2 | Men's Fashion | Eco Shirts, T-Shirts, Polos | $35–$120 | 18%–22% | Yes | No |
| T2 | Men's Fashion | Eco Outerwear (Jackets, Coats) | $80–$280 | 20%–24% | Yes | No |
| T2 | Men's Fashion | Conscious Formalwear (Suits, Occasion) | $150–$500 | 20%–25% | Yes | No |
| T2 | Men's Fashion | African & Global Heritage Wear | $60–$300 | 19%–24% | Yes | No |
| T2 | Women's Fashion | Women's Eco Clothing & Dresses | $50–$300 | 20%–25% | Yes | No |
| T2 | Women's Fashion | Bridal & Occasion Wear | $200–$2,000 | 20%–26% | Yes | No |
| T2 | Women's Fashion | African Heritage & Diaspora Fashion | $80–$400 | 20%–26% | Yes | No |
| T2 | Bags & Accessories | Eco Handbags & Crossbody Bags | $50–$250 | 20%–26% | Yes | No |
| T2 | Bags & Accessories | Artisan Jewelry & Beadwork | $25–$200 | 20%–28% | Yes | No |
| TIER 3 — BEAUTY, GROOMING & PERSONAL CARE | ||||||
| T3 | Women's Clean Skincare | Facial Serums & Treatments | $40–$130 | 22%–28% | Yes | Yes |
| T3 | Women's Clean Skincare | Moisturizers & Face Oils | $30–$100 | 20%–26% | Yes | Yes |
| T3 | Men's Grooming | Beard Care & Grooming Kits | $30–$100 | 20%–25% | Yes | Yes |
| T3 | Men's Grooming | Clean Face Wash & Toners | $20–$70 | 18%–23% | Yes | Yes |
| T3 | Clean Fragrance | Natural Parfum & EDP | $50–$180 | 22%–28% | Yes | Yes |
| T3 | Clean Fragrance | Body Oils & Cultural Oud | $40–$150 | 22%–28% | Yes | Yes |
| T3 | Oral & Intimate Care | Natural Toothpaste & Mouthwash | $15–$45 | 18%–22% | No | Yes |
| TIER 4 — WELLNESS & HOLISTIC LIVING | ||||||
| T4 | Cultural & Ancestral Wellness | African Herbal Oils & Powders (Shea, Baobab) | $30–$120 | 18%–24% | Yes | Yes |
| T4 | Cultural & Ancestral Wellness | Ayurvedic & TCM Wellness Products | $35–$110 | 19%–24% | Yes | Yes |
| T4 | Digital Wellness | 1:1 Coaching Sessions (Online) | $80–$250 | 25%–35% | Yes | No |
| T4 | Digital Wellness | Wellness Plans & Certification Courses | $100–$500 | 28%–35% | Yes | No |
| T4 | Mindful Living | Crystal Sets, Ritual Kits & Altar Tools | $40–$180 | 20%–26% | Yes | No |
| TIER 5 — SUSTAINABLE HOME & CONSCIOUS LIVING | ||||||
| T5 | Eco Cleaning | Refillable & Concentrate Cleaners | $20–$65 | 14%–20% | No | Yes |
| T5 | Zero-Waste Kitchen | Reusable Beeswax Wraps, Bamboo Utensils | $25–$80 | 15%–21% | No | No |
| T5 | Organic Bedding | Organic Cotton Bedding Sets | $80–$250 | 15%–22% | Yes | No |
| T5 | Handmade Home | Artisan Rugs, Baskets, Woven Decor | $80–$400 | 14%–20% | Yes | No |
| T5 | Green Tech | Smart Home Energy Monitors | $100–$600 | 10%–16% | Yes | No |
| TIER 6 — ECO PETS | ||||||
| T6 | Eco Pet Food | Organic & Plant-Based Pet Food | $25–$80 | 18%–23% | Yes | Yes |
| T6 | Pet Wellness | CBD & Herbal Pet Supplements | $35–$100 | 20%–25% | Yes | Yes |
| TIER 7 — CLEAN TECHNOLOGY | ||||||
| T7 | Solar & Renewable | Portable Solar Panels & Kits | $200–$2,000 | 7%–12% | Yes | No |
| T7 | Energy-Efficient Devices | LED Smart Bulbs, HVAC Accessories | $50–$600 | 8%–13% | Yes | No |
| TIER 8 — CLEAN MOBILITY & EVs | ||||||
| T8 | E-Bikes & Scooters | Electric Bicycles (standard) | $800–$3,500 | 4%–7% | Yes | No |
| T8 | Electric Vehicles | EVs (passenger vehicles, full segment) | $8,000–$60,000 | 3%–6% | Yes (Lead Fee) | No |
| T8 | EV Charging | Residential & Fleet Charging Stations | $800–$15,000 | 5%–10% | Yes (Listing Fee) | No |
| T8 | EV Accessories | Cables, Adapters, Portable Chargers | $80–$400 | 10%–15% | Yes | No |
8.10 Additional Fees: Placement, Lead Generation & Campaign Fees
The following additional fee categories apply to optional value-added services available to Premium Seller Plan subscribers. These fees are in addition to subscription fees and transaction commissions, and are charged only when a Vendor elects to use the relevant service.
| Fee Category | Fee Range / Structure & Description |
|---|---|
| Sponsored Listings (CPC / Flat) | $50 – $5,000 per placement / per campaign period. Available to Premium subscribers only. CPC model for search result sponsorship; flat fee for category banner placement. Charged at time of activation. Impressions and click data available in analytics dashboard. |
| Featured Collection Placement | $500 – $10,000 per campaign. Seasonal and editorial featured collections (e.g., 'Black Friday Sustainability Edit,' 'Mother's Day Conscious Gifts'). Available to Premium subscribers. Rate varies by collection reach and campaign duration. |
| Campaign Drop / Takeover | $1,000 – $50,000 per campaign. Flagship seasonal or launch campaigns including homepage takeover, email campaign inclusion, and social media spotlight. Rate based on campaign scope, audience reach, and co-branding value. |
| Lead Generation Fee — E-Bikes & Scooters (T8) | $50 – $150 per qualified buyer lead. Charged to Vendor when AqNova delivers a verified buyer inquiry or purchase intent lead for Tier 8 e-bike/scooter products. Lead qualification criteria disclosed at product listing setup. |
| Lead Generation Fee — Electric Vehicles (T8) | $100 – $300 per qualified buyer lead. Charged when AqNova delivers a verified EV purchase intent lead. Applies to full EV segment including EVs, EV charging (commercial/fleet), and EV accessories. |
| Premium Listing Fee — Clean Tech & Energy (T7) | $1,000 – $5,000 per listing. For high-ticket clean technology and energy products (smart home infrastructure, commercial solar installations) where AOV exceeds $2,000. Fixed fee adds revenue layer independent of commission %. |
| Fleet & Enterprise Listing Fee — EV Charging (T8) | $1,000 – $10,000 per listing. For commercial-scale EV charging solutions targeting fleet operators, building managers, or government procurement. Negotiated per contract. |
| Co-Branded Campaign Production | Negotiated per project (typical range: $500–$20,000). Professional content creation, lifestyle photography, or video production co-funded by AqNova and the Vendor for joint campaigns. Quote provided per scope. |
8.11 Payment Processing Fees
Payment processing fees are charged by AqNova's third-party Payment Processor partners and are passed through to Vendors at cost. These fees are deducted from Vendor payouts alongside the applicable transaction commission. AqNova does not mark up payment processing fees.
| Payment Method / Region | Estimated Processing Fee Range |
|---|---|
| Credit Card (Visa, Mastercard, Amex) — Global | 1.5% – 3.5% of transaction value. Rate varies by card type (domestic vs. international), issuing bank, and currency. International card transactions carry higher rates due to interchange and network fees. |
| Debit Card — Global | 0.8% – 2.5% of transaction value. |
| PayPal / Digital Wallets (global) | 2.0% – 3.5% of transaction value. PayPal, Apple Pay, Google Pay. |
| Bank Transfer / ACH (USA) | 0.5% – 1.0% of transaction value. Cap typically $5 per transaction. |
| PIX (Brazil) | 0.5% – 1.5% of transaction value. Lower rate due to instant settlement infrastructure. |
| UPI / Net Banking (India) | 0.5% – 2.0% of transaction value. |
| M-Pesa / MTN MoMo / Mobile Money (Africa) | 1.0% – 3.0% of transaction value. Rate varies by mobile network operator and country. |
| PayNow / FAST (Singapore) | 0.3% – 1.0% of transaction value. |
| KakaoPay / Naver Pay (South Korea) | 1.0% – 2.5% of transaction value. |
| PayID / NPP (Australia) | 0.3% – 1.0% of transaction value. |
| BNPL (Buy Now Pay Later — Afterpay, Zip, Klarna) | 3.0% – 6.0% of transaction value. Higher rate reflects BNPL provider's risk absorption. |
| Cryptocurrency (where supported) | 0.5% – 2.5% of transaction value. Rate includes blockchain network fees at time of settlement. |
Exact payment processing fees applicable to a specific transaction are displayed in the Vendor dashboard at the time of payout. Processing fees are not included in the commission rate quoted in this Fee Schedule. The effective total fee on any transaction is: Transaction Commission + Payment Processing Fee.
8.12 Currency, FX & International Payout Fees
AqNova supports transactions in multiple currencies and Vendor payouts in the Vendor's designated settlement currency. The following currency-related fees and disclosures apply:
FX conversion fee: Where currency conversion is required between the transaction currency and the Vendor's settlement currency, AqNova's Payment Processor applies the prevailing exchange rate at the time of settlement, which may include a conversion margin of 0.5%–2.5%. The applicable margin is displayed in the Vendor's payout statement.
International wire transfer fees: For international bank wire payouts, correspondent bank fees are deducted from the payout amount. Typical range: USD $10–$35 per wire transfer. Exact fees depend on the receiving bank and jurisdiction.
Local payout methods: Where Vendors elect local payout methods (mobile money, regional bank transfer), applicable local transfer fees apply and are disclosed in the payout settings.
Currency risk: AqNova is not liable for exchange rate fluctuations between order confirmation and payout settlement. The exchange rate applicable to a payout is fixed at the time of settlement, not at the time of the original transaction.
8.13 Tax Obligations & Marketplace Facilitator Rules
AqNova collects and remits applicable sales taxes, VAT, and GST as a marketplace facilitator or deemed supplier in the following jurisdictions, which means Vendor payouts for qualifying transactions reflect the post-tax net amount. In all other jurisdictions, Vendors bear sole responsibility for their own tax obligations.
| Jurisdiction | AqNova's Tax Role & Applicable Rate |
|---|---|
| United States — All 45 sales-tax states | Marketplace Facilitator. AqNova collects and remits state and local sales/use tax on all qualifying B2C transactions per state marketplace facilitator statutes. Rate: 0%–10.75% depending on state and product category. |
| European Union — OSS/IOSS | Deemed Supplier (Art. 14a EU VAT Directive). AqNova collects and remits VAT via OSS for B2C cross-border EU transactions. Rate: Destination country VAT rate (5%–27% depending on country and category). |
| United Kingdom | Deemed Supplier (VAT Act 1994, s.47A). AqNova collects and remits UK VAT. Standard rate: 20%. |
| Canada — GST/HST | Digital Platform Operator (DPO). AqNova collects and remits GST/HST on qualifying digital services and facilitated supplies. Rates: 5% (federal GST) to 15% (HST in Atlantic provinces). |
| Australia — GST (LVIG) | Electronic Distribution Platform (EDP). AqNova collects and remits 10% GST on low-value imported goods (≤ AUD $1,000). |
| India — GST + TCS | E-Commerce Operator. AqNova collects TCS at 1% on net value of taxable supplies by Indian-resident suppliers. Deducted from Vendor payouts; creditable by Vendor against own GST liability. |
| Brazil — ICMS / ISS | Vendors are responsible for ICMS and ISS compliance. AqNova provides NF-e support tooling. Rates vary by state (ICMS: 12%–20%) and municipality (ISS: 2%–5%). |
| Colombia — IVA | AqNova registered under DIAN simplified digital services regime. IVA rate: 19%. |
| Chile — IVA | AqNova registered under SII simplified digital services regime. IVA rate: 19%. |
| Singapore — GST (OVR) | AqNova registered under MAS/IRAS Overseas Vendor Registration (OVR) regime. GST rate: 9%. |
Vendors are responsible for their own income tax, corporate tax, and any taxes not assumed by AqNova as marketplace facilitator. AqNova issues applicable tax information forms (IRS Form 1099-K, T4A, DAC7, HMRC DPR, etc.) as required by law. Full details of AqNova's tax compliance obligations are set out in Section 2.10 of the Platform Terms & Conditions and in the country-specific legal notices (Sections 9.1–9.6).
8.14 Founding Vendor Program — Fee Implications
Vendors enrolled in the AqNova Founding Vendor Program (FVP) benefit from the following fee modifications during their 12-month FVP Term. Full FVP terms are set out in Section 2 of the Platform Governance Documents (Founding Vendor Program Terms).
| Fee Component | FVP Treatment During Year 1 |
|---|---|
| Transaction Commission | 0% on all completed, non-refunded transactions during the FVP Term. This applies across ALL eight product tiers and ALL three FVP tiers (Seedling, Grove, Canopy). |
| Subscription Fee | Fully waived for Year 1. No monthly or annual subscription fee charged during the FVP Term regardless of plan tier. |
| Payment Processing Fees | NOT waived. Passed through at cost as normal. The 0% commission benefit applies to AqNova's commission component only. |
| Optional Placement / Campaign Fees | NOT waived. Promotional advertising and campaign fees remain payable if elected by the Founding Vendor. |
| Post-FVP Commission Rate | Standard rates resume on the first day after FVP Term expiry. 30 days' advance notice provided per Section 2.10.2. |
The financial value of the FVP commission waiver is illustrated in Section 8.16 (Earnings Estimator). For a Canopy-tier Vendor generating USD $500,000 in Year 1 GMV, the 0% commission benefit represents approximately USD $80,000 in saved platform fees compared to standard Premium rates.
8.15 Fee Modification Policy
AqNova reserves the right to modify the fee schedule at any time, subject to the advance notice requirements set out below. All fee modifications are governed by the Platform Terms & Conditions (Section 2.2.2) and the Seller Agreement (Section 2.2.1).
Standard advance notice: 30 days' written notice to all affected Vendors via email and in-platform notification before any fee increase or material fee change takes effect.
EU/UK Vendors — P2B Regulation: 60 days' advance notice for any modification to fees applicable to EU and UK business vendors, consistent with the requirements of EU Platform-to-Business Regulation (EU 2019/1150).
Emergency regulatory changes: Where a fee change is required immediately by applicable law or regulatory order (e.g., a change in a marketplace facilitator tax rate), the change takes effect immediately upon the regulatory mandate. AqNova provides notice within 5 Business Days.
Minor changes: Changes to payment processing fee pass-through rates driven by third-party processor pricing changes do not require advance notice but are reflected in updated payout statements. AqNova provides notification via in-platform notification.
Fee reductions: Fee reductions (including promotional discounts) may be applied without advance notice and take effect on the stated promotional start date.
Vendor right to terminate: Vendors who do not accept a material fee increase may terminate their account without early termination penalty by providing written notice to vendors@aqnova.co before the effective date of the increase.
8.16 Earnings Estimator — Worked Examples
The following worked examples illustrate net earnings for vendors at different revenue levels, comparing the two seller plans and the FVP commission-free period. All examples assume a 15% commission rate (PAYG midpoint) and a 8% commission rate (Premium midpoint), with payment processing at 2.5% across all scenarios.
| EARNINGS ESTIMATOR — EXAMPLE 1: MONTHLY REVENUE $10,000 PAYG PLAN (Standard): Projected Monthly Revenue: $10,000.00 Platform Fee (monthly): -$19.99 Transaction Commission (12%): -$1,200.00 Payment Processing (2.5%): -$250.00 NET EARNINGS (PAYG): $8,530.01 PREMIUM PLAN (Standard): Projected Monthly Revenue: $10,000.00 Platform Fee (monthly): -$39.99 Transaction Commission (8%): -$800.00 Payment Processing (2.5%): -$250.00 NET EARNINGS (PREMIUM): $8,910.01 UPGRADE BENEFIT: +$380.00 / month | +$4,560.00 / year FVP YEAR 1 (0% commission, no subscription): Projected Monthly Revenue: $10,000.00 Platform Fee: $0.00 Transaction Commission: $0.00 Payment Processing (2.5%): -$250.00 NET EARNINGS (FVP): $9,750.00 ← maximum net in Year 1 |
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| EARNINGS ESTIMATOR — EXAMPLE 2: MONTHLY REVENUE $50,000 PAYG PLAN (Standard): Projected Monthly Revenue: $50,000.00 Platform Fee (monthly): -$19.99 Transaction Commission (12%): -$6,000.00 Payment Processing (2.5%): -$1,250.00 NET EARNINGS (PAYG): $42,730.01 PREMIUM PLAN (Standard): Projected Monthly Revenue: $50,000.00 Platform Fee (monthly): -$39.99 Transaction Commission (8%): -$4,000.00 Payment Processing (2.5%): -$1,250.00 NET EARNINGS (PREMIUM): $44,710.01 UPGRADE BENEFIT: +$1,980.00 / month | +$23,760.00 / year FVP YEAR 1 (0% commission, no subscription): Projected Monthly Revenue: $50,000.00 Platform Fee: $0.00 Transaction Commission: $0.00 Payment Processing (2.5%): -$1,250.00 NET EARNINGS (FVP): $48,750.00 |
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| EARNINGS ESTIMATOR — EXAMPLE 3: MONTHLY REVENUE $200,000 (CANOPY TIER) PAYG PLAN (Standard): Projected Monthly Revenue: $200,000.00 Platform Fee (monthly): -$19.99 Transaction Commission (12%): -$24,000.00 Payment Processing (2.5%): -$5,000.00 NET EARNINGS (PAYG): $170,980.01 PREMIUM PLAN (Standard): Projected Monthly Revenue: $200,000.00 Platform Fee (monthly): -$39.99 Transaction Commission (8%): -$16,000.00 Payment Processing (2.5%): -$5,000.00 NET EARNINGS (PREMIUM): $178,960.01 UPGRADE BENEFIT: +$7,980.00 / month | +$95,760.00 / year FVP YEAR 1 — CANOPY (0% commission, no subscription): Projected Monthly Revenue: $200,000.00 Platform Fee: $0.00 Transaction Commission: $0.00 Payment Processing (2.5%): -$5,000.00 NET EARNINGS (FVP): $195,000.00 ANNUAL FVP SAVING vs. PREMIUM: ~$96,000.00 |
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8.17 Global Regulatory Compliance — Fee Transparency Laws
The fee transparency requirements in this Section 8 are designed to comply with applicable consumer protection, platform governance, and financial disclosure laws across AqNova's 25+ operating jurisdictions. The following key regulatory frameworks mandate the fee disclosures set out in this document:
| Jurisdiction / Regulation | Fee Transparency Requirement & AqNova's Compliance |
|---|---|
| EU — P2B Regulation (EU 2019/1150) Art. 4 | Requires online marketplaces to set out in plain language in their terms and conditions: the main parameters determining ranking; any differentiated treatment of own goods; and all fees charged to business users. This Fee Schedule fulfills Art. 4's requirements for fee disclosure. |
| EU — Consumer Rights Directive (2011/83/EU) Art. 6(1)(e) | Requires disclosure of total price inclusive of all taxes and fees before contract formation. AqNova displays total transaction cost at checkout, including marketplace commissions' effect on pricing where applicable. |
| United Kingdom — DMCC Act 2024 & P2B equivalents | UK equivalents of the P2B Regulation require platform fee transparency for business users. This Fee Schedule fulfills UK fee disclosure requirements. |
| United States — FTC Act Section 5 (Deceptive Practices) | FTC guidance prohibits hidden fees and requires that the total cost of a transaction be clearly disclosed. AqNova's drip pricing prohibition (no fees introduced after checkout initiation) and this Fee Schedule fulfill FTC fee transparency requirements. |
| Canada — Competition Act (Misleading Advertising) | Canada's Competition Bureau guidelines on price advertising and online commerce require clear disclosure of all fees. This Fee Schedule fulfills Competition Act transparency requirements. |
| Australia — ACL (Competition and Consumer Act 2010) | Australian Consumer Law prohibits misleading and deceptive conduct in trade or commerce. AqNova's fee schedule is designed to be accurate, complete, and not misleading under ACL standards. |
| Brazil — CDC Art. 31 (Consumer Defense Code) | CDC Art. 31 requires clear and precise information about price, including all taxes and charges, before contract formation. This Fee Schedule and AqNova's checkout disclosures fulfill CDC Art. 31. |
| India — E-Commerce Rules 2020, Rule 5 | India's E-Commerce Rules require marketplace entities to provide information on charges, return policies, and fees before purchase. This Fee Schedule fulfills Rule 5 disclosure requirements. |
8.18 Fee Schedule Contacts
| AqNova Fee Schedule — Support Contacts Subscription Billing & Plan Inquiries: billing@aqnova.co Commission Disputes: payouts@aqnova.co [Subject: Commission Dispute] Product Tier Classification: listings@aqnova.co Tax & VAT Inquiries: tax@aqnova.co Africa Market Pricing Verification: africa@aqnova.co Founding Vendor Program Fees: fvp@aqnova.co Enterprise & Canopy Pricing: fvp@aqnova.co [Subject: Canopy Addendum] Campaign & Placement Fees: marketing@aqnova.co General Vendor Support: vendors@aqnova.co Legal Notices: legal@aqnova.com Platform Fee Schedule Page: aqnova.co/legal/fee-schedule Earnings Calculator: aqnova.co/seller-center/earnings-calculator Plan Comparison: aqnova.co/seller-center/plans Registered Office: Arivon Holding Corporation C/O Arivon Holding Corporation, 2571 Saturn Avenue, Unit #265 Huntington Park, CA 90255, USA EIN: 41-3210066 | D-U-N-S: 142957477 |
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AqNova Marketplace | Global Legal Footer Framework | Section 8: Platform Fee Schedule
© 2026 Arivon Holding Corporation. All rights reserved. Effective April 7, 2026. Version 1.0.
This document is confidential and proprietary. Intended for internal use, vendor reference, legal review, and investor due diligence.