AqNova Marketplace Policies & Disclosures
Global Legal Footer Framework
Comprehensive Compliance & Platform Governance Reference
(Report a Product/Seller)
AqNova's Complete Framework for Fraud Prevention, Anti-Counterfeiting, Safety, Fair Dealing & Platform Integrity
Effective Date: April 7, 2026 | Version 1.0 | Arivon Holding Corporation
| Regulatory & Legal Frameworks — Trust, Safety & Marketplace Integrity United States: FTC Act Section 5 (unfair/deceptive acts); 16 C.F.R. Part 255 (endorsements) Digital Millennium Copyright Act (DMCA, 17 U.S.C. § 512) Electronic Communications Privacy Act (ECPA) CAN-SPAM Act | Computer Fraud and Abuse Act (CFAA) Foreign Corrupt Practices Act (FCPA) USA PATRIOT Act | Bank Secrecy Act (BSA) | FinCEN guidance OFAC sanctions (SDN; comprehensive country programs) Federal Trade Commission Act Section 13(b) injunctive relief Lanham Act — trademark infringement; counterfeiting (15 U.S.C. §§ 1114, 1125) European Union: EU Digital Services Act (DSA, 2022/2065/EU) — comprehensive platform duties EU Omnibus Directive (2019/2161/EU) — fake review prohibition EU General Product Safety Regulation (GPSR, 2023/988/EU) EU Product Liability Directive (2024/2853/EU — revised) EU Anti-Counterfeiting Regulation (346/2013 — ACTA aligned) EU e-Commerce Directive (2000/31/EC) — intermediary safe harbors GDPR — platform obligations for processing enforcement data EU AML Directives (6AMLD) — platform cooperation obligations United Kingdom: Online Safety Act 2023 (OSA) — platform safety duties Product Safety and Metrology Bill (upcoming) | Consumer Protection Act 1987 UK Bribery Act 2010 | UK Modern Slavery Act 2015 | UK Proceeds of Crime Act Trademarks Act 1994 — counterfeiting offences Canada: Competition Act — misleading advertising; deceptive marketing Criminal Code (fraud, counterfeiting) | CASL Proceeds of Crime (Money Laundering) and Terrorist Financing Act Brazil: Consumer Defense Code (CDC) | LGPD | Anti-Corruption Law (12,846/2013) Industrial Property Law 9,279/1996 (counterfeiting / trademarks) Nigeria: FCCPA 2019 | FIRS | EFCC Act (Economic and Financial Crimes Commission) Counterfeit and Fake Drugs and Unwholesome Processed Foods Act South Africa: Consumer Protection Act 2008 | Prevention of Organised Crime Act (POCA) Counterfeit Goods Act 37 of 1997 | Trade Marks Act 194 of 1993 India: Consumer Protection Act 2019 | IT Act 2000/IT Rules 2021 Prevention of Money Laundering Act (PMLA) | Trademark Act 1999 Consumer Protection (E-Commerce) Rules 2020 Australia: ACL (misleading conduct) | Criminal Code Act 1995 (fraud) Anti-Money Laundering and Counter-Terrorism Financing Act 2006 Trade Marks Act 1995 (counterfeiting) Singapore: Consumer Protection (Fair Trading) Act | Prevention of Corruption Act Trade Marks Act 1998 | Computer Misuse Act Japan: Consumer Contract Act | Unfair Competition Prevention Act Act Against Unjustifiable Premiums and Misleading Representations South Korea: E-Commerce Consumer Protection Act | Unfair Competition Prevention Act Act on Promotion of Information and Communications Network Utilization China: E-Commerce Law 2019 | Consumer Rights Protection Law 2013 Anti-Unfair Competition Law | Trademark Law (counterfeiting) Cybersecurity Law 2017 | Personal Information Protection Law (PIPL) Colombia / Chile / Argentina / Mexico: National consumer protection and anti-fraud laws Int'l: FATF Recommendations (AML/CFT) | UN Sanctions (UNSC Resolutions) EU/UK/US/UN sanctions regimes | WTO TRIPS Agreement (counterfeiting) |
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| ⚠ IMPORTANT NOTICE THIS SECTION SETS OUT AQNOVA'S TRUST, SAFETY & INTEGRITY FRAMEWORK. THESE POLICIES PROTECT ALL PLATFORM PARTICIPANTS — BUYERS, VENDORS, AND THE BROADER MARKETPLACE ECOSYSTEM. VIOLATIONS OF THESE POLICIES WILL RESULT IN ENFORCEMENT ACTION. SERIOUS VIOLATIONS MAY BE REFERRED TO LAW ENFORCEMENT AUTHORITIES. AQNOVA COOPERATES FULLY WITH LAWFUL REQUESTS FROM REGULATORY AND LAW ENFORCEMENT AGENCIES IN ALL OPERATING JURISDICTIONS. |
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AqNova's Trust, Safety & Marketplace Integrity framework is the foundation of everything AqNova does. Without trust — of Buyers in the authenticity of products, of Vendors in the fairness of the marketplace, and of both in AqNova's neutrality and reliability — the Platform cannot function. This Section 5.0 sets out AqNova's comprehensive commitments and enforcement mechanisms across every dimension of marketplace integrity.
The framework draws on the best practices of leading global e-commerce platforms, the requirements of applicable consumer protection and digital market regulation (including the EU Digital Services Act, the UK Online Safety Act, and equivalent laws globally), and AqNova's own sustainability-driven values as a curated marketplace for eco-friendly and responsible commerce.
| Section 5.0 — Structure 5.1 AqNova's Trust & Safety Philosophy 5.2 Fraud Prevention — Buyers, Vendors & Payment Fraud 5.3 Anti-Counterfeiting & Intellectual Property Protection 5.4 Product Safety & Dangerous Goods 5.5 Prohibited & Restricted Items — Comprehensive Framework 5.6 Greenwashing & Sustainability Claims Integrity 5.7 Review & Rating Integrity — Fake Review Prevention 5.8 Account Security & Identity Verification 5.9 Anti-Money Laundering (AML) & Sanctions Compliance 5.10 Platform Manipulation & Competitive Abuse 5.11 Content Moderation & Harmful Content 5.12 Hate Speech, Harassment & Online Safety 5.13 Child Protection & Minor Safety on the Platform 5.14 Vendor Conduct & Business Ethics 5.15 Enforcement — Notice, Appeal & Escalation 5.16 Cooperation with Law Enforcement & Regulators 5.17 Transparency Report 5.18 Contact Information — Trust, Safety & Integrity |
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AqNova is built on a foundational premise: sustainable commerce must also be safe, honest, and fair commerce. A marketplace that sells eco-certified products but tolerates counterfeits, fraudulent reviews, or unsafe goods is not a trustworthy sustainable marketplace — it is simply an unsafe one with a green veneer. AqNova's Trust & Safety framework reflects this conviction.
| AqNova's Six Trust & Safety Principles PRINCIPLE 1 — AUTHENTICITY: Every product sold on AqNova must be genuine. Counterfeits, knockoffs, and products misrepresenting their origin, certification, or identity are prohibited. AqNova's certification verification program targets sustainability claims specifically. PRINCIPLE 2 — SAFETY: Products sold on AqNova must be safe for their intended purpose. AqNova applies the EU General Product Safety Regulation (GPSR) standard globally — if a product would not be permitted on the EU market for safety reasons, it should not be sold on AqNova regardless of the Buyer's location. PRINCIPLE 3 — HONESTY: All representations made by Vendors about their products, prices, certifications, and business practices must be truthful and substantiated. AqNova investigates misrepresentation complaints and takes enforcement action proportionate to the harm. PRINCIPLE 4 — FAIRNESS: The Platform operates on fair terms for all participants. AqNova does not favor particular Vendors, tolerate manipulation of search or review systems, or allow any actor to gain unfair advantage through prohibited practices. PRINCIPLE 5 — ACCOUNTABILITY: Violations of AqNova's policies have consequences. AqNova maintains documented enforcement procedures, provides notice and opportunity to respond before serious enforcement actions, and publishes an annual Transparency Report. PRINCIPLE 6 — COOPERATION: AqNova cooperates with lawful requests from law enforcement, regulators, and supervisory authorities while protecting user rights. AqNova challenges overbroad or legally deficient requests through available legal channels. |
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AqNova's Trust & Safety team maintains active intelligence on the fraud typologies most prevalent on sustainable e-commerce platforms. Key fraud categories monitored and countered include:
| Fraud Category | Description, Risk, & AqNova's Controls |
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| Payment fraud (unauthorized transactions) | Stolen card or payment credentials used to make purchases on AqNova. Risk: financial loss to cardholder; chargeback liability for Vendor and AqNova. Controls: 3DS2 SCA for EU/UK; AqNova fraud scoring on every transaction; velocity checks; device fingerprinting; behavioral analysis; CVV and AVS verification. |
| Account takeover (ATO) | A fraudster obtains access to a legitimate user's AqNova account through credential stuffing, phishing, or SIM swapping, and uses the account to place fraudulent orders or extract stored payment methods. Controls: anomalous login detection; step-up authentication for suspicious logins; email/SMS security alerts; mandatory password change on suspected compromise; user notification within 1 hour of suspicious activity. |
| Triangulation fraud | A fraudster lists a product on AqNova at a low price, receives payment from the Buyer, then uses a stolen credit card to purchase the product from a legitimate Vendor and ships it directly to the Buyer. The Buyer is unwitting; the Vendor is victimized by a fraudulent payment. Controls: fraud scoring; pattern analysis on pricing anomalies; payment velocity checks; coordination with card networks. |
| Friendly fraud (chargeback abuse) | A Buyer receives goods as described, then fraudulently initiates a chargeback claiming non-delivery or non-conformance. Controls: comprehensive order records; delivery tracking; Buyer communication logs; BPP history; chargeback response package; account flagging for repeat behavior. |
| Return fraud | A Buyer returns a different item (inferior, counterfeit, or broken) in place of the product purchased, claiming it was received in that condition. Controls: photo documentation of returns; weight verification; forensic review of repeat return accounts; serial number verification for high-value electronics. |
| Vendor payment fraud / payout diversion | A fraudster creates a Vendor account with fabricated business details, lists fake products, receives Buyer payments, and attempts to withdraw funds before goods are shipped. Controls: KYC verification at onboarding; payout holds for new Vendors (20% reserve, 14-day hold); customer complaint monitoring; order-to-payout ratio analysis. |
| Phishing and spoofing | Fraudsters impersonate AqNova via fake emails, websites, or communications to obtain Buyer or Vendor credentials, payment information, or sensitive data. Controls: AqNova's official communication channels are clearly identified; email authentication (DMARC, DKIM, SPF) on @aqnova.co domain; anti-phishing reporting at security@aqnova.co; user education on AqNova communication norms. |
| Cryptocurrency scam listings | Listings designed to solicit cryptocurrency payments off-platform through false promises of discounts or exclusive availability. Controls: pattern monitoring for off-platform payment solicitation in listings; automatic listing removal; account suspension. |
AqNova's fraud prevention operates at multiple layers:
Pre-transaction fraud scoring: every transaction is evaluated before authorization using AqNova's multi-signal fraud scoring model, combining device, behavioral, network, and transaction signals.
Machine learning fraud detection: continuously trained models that adapt to emerging fraud patterns. Trained on anonymized fraud outcome data from the Platform's transaction history.
Third-party fraud intelligence networks: AqNova subscribes to industry fraud intelligence services (Sift, Kount/Equifax, and equivalent) that provide network-level fraud signals from across the broader digital commerce ecosystem.
Real-time sanctions screening: every transaction is screened against OFAC, EU, UN, and OFSI sanctions lists in real time using automated sanctions screening APIs. Positive matches are escalated for manual review before any payment is processed.
Human review: all high-risk transactions and fraud alerts are reviewed by a human Trust & Safety analyst before consequential enforcement action (account suspension, payout hold) is taken.
Counterfeit products are a serious harm on all online marketplaces and are particularly damaging on a sustainability-focused platform: a counterfeit "certified organic" product is not just deceptive — it undermines the entire trust framework that makes sustainability certifications meaningful. AqNova takes counterfeiting more seriously than many generalist platforms, precisely because authenticity is central to AqNova's value proposition.
AqNova treats the following practices as counterfeiting or IP infringement violations:
Sale of counterfeit branded goods: listing or selling products that bear a trademark, logo, or trade dress that the Vendor has no authorization to use, and that are designed to be passed off as genuine branded products.
False certification marks: displaying sustainability certification marks (USDA Organic, Fair Trade, FSC, B Corp, Energy Star, EU Ecolabel, Rainforest Alliance, etc.) without holding a valid, current certification issued by the relevant certifying body.
Unauthorized use of brand names in listings: using a registered trademark in a product listing title, description, or keywords to mislead Buyers into believing they are purchasing a genuine branded product.
Trademark infringement in product photography: displaying trademarked logos or product images without authorization in a listing's visual content.
Design right and patent infringement: selling products that replicate protected product designs or that incorporate patented technology without a license.
Copyright infringement: using copyrighted text, photography, or artwork in product listings without authorization.
Vendor certification verification: at onboarding, AqNova verifies the authenticity of sustainability certifications claimed by food, organic, and eco-certified product Vendors by cross-referencing against the certifying body's publicly available database.
Automated listing scan: AqNova's content moderation system scans new listings for known counterfeit indicator patterns (price below authentic market floor; counterfeit brand indicators; suspicious supplier origin metadata).
Community reporting: Buyers and rights holders may report suspected counterfeit listings through the "Report This Listing" button available on every product listing page.
Brand registry: AqNova operates a Brand Registry program through which registered trademark owners can proactively monitor listings involving their brand and report unauthorized use for expedited review.
Collaboration with customs authorities: AqNova cooperates with US CBP, EU customs authorities, and equivalent national customs agencies in cross-border anti-counterfeiting operations, including the sharing of de-identified platform data for customs targeting purposes where legally required.
AqNova complies with the notice-and-takedown process established by the Digital Millennium Copyright Act (DMCA, 17 U.S.C. § 512) for the United States, and equivalent processes under the EU e-Commerce Directive (2000/31/EC) and DSA for the EU, the UK Computer Misuse Act / CDPA, and applicable national IP laws globally.
Rights holders who wish to report an IP infringement on the AqNova Platform may submit a formal infringement notice to ip@aqnova.co. The notice must include:
Identification of the copyrighted work, trademark, or other IP right claimed to be infringed.
Identification of the infringing material (product listing URL) and its location on the Platform.
Contact information for the notifying party.
A statement that the notifying party has a good faith belief that the use is not authorized by the rights owner, its agent, or applicable law.
A statement that the information in the notice is accurate and, under penalty of perjury, that the notifying party is authorized to act on behalf of the rights owner.
A physical or electronic signature of the rights owner or authorized representative.
AqNova will: acknowledge receipt within 2 Business Days; review the notice; remove or disable access to the infringing content where appropriate within 5–10 Business Days; notify the Vendor of the removal and their right to submit a counter-notice (for DMCA purposes, under 17 U.S.C. § 512(g)); and reinstate content where a valid counter-notice is received and the notifying party does not file litigation within 10 Business Days of receiving the counter-notice.
AqNova applies the EU General Product Safety Regulation (GPSR, Regulation 2023/988/EU, effective December 13, 2024) as its global platform product safety standard. The GPSR is the most comprehensive general product safety regulation currently applicable to online marketplaces and establishes that all consumer products placed on the market must be safe. AqNova applies this standard globally — not only for EU-destined shipments — because Buyers everywhere deserve the same baseline safety protection.
| AqNova's Platform Product Safety Standard (EU GPSR Baseline) AqNova requires that ALL products listed on the Platform, regardless of destination: 1. ARE SAFE for their intended and reasonably foreseeable use. 2. COMPLY with applicable mandatory safety standards in their destination market. 3. HAVE ACCURATE SAFETY INFORMATION disclosed in the listing (hazard warnings, age restrictions, allergen disclosures, electrical specifications, chemical composition where required). 4. ARE TRACEABLE: Vendors must be able to identify their supplier and provide product traceability information within 48 hours of a safety alert. 5. ENABLE INCIDENT REPORTING: Vendors must report any product safety incident or recall to safety@aqnova.co within 24 hours of becoming aware of it. 6. COMPLY WITH MANDATORY STANDARDS applicable in each destination market (CE marking for EU; UKCA for UK; FCC/UL for US; BIS for India; SONCAP for Nigeria; NRCS for South Africa; JIS for Japan; KC for South Korea; CCC for China; etc.). |
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| Product Category | Key Safety Standards & AqNova's Verification Requirements |
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| Children's Toys & Products | EU: EN 71 / CE marking. US: ASTM F963 / CPSC certification. UK: BS EN 71 / UKCA. Australia: mandatory standard AS/NZS 8124. AqNova requires documented conformity assessment (test report + Declaration of Conformity) from Vendors in all markets. Age-grade labels mandatory on all listings. |
| Electrical & Electronic Goods | EU: CE marking (Low Voltage Directive; EMC Directive; RoHS). UK: UKCA. US: FCC Part 15 (radio devices); UL or ETL certification recommended. Australia: regulatory compliance mark (RCM). India: BIS mandatory BEE star rating where applicable. Vendors must provide CE/UKCA Declaration of Conformity on request. |
| Food Supplements & Nutraceuticals | US: FDA Dietary Supplement CGMP compliance (21 C.F.R. Part 111); third-party CoA (Certificate of Analysis) required for AqNova Platform listing. EU: compliance with Regulation 1169/2011 (food labeling); Novel Food Regulation where applicable. Australia: TGA listing/registration. India: FSSAI license. Allergen disclosure mandatory in all markets. |
| Personal Care & Cosmetics | EU: Cosmetics Regulation 1223/2009; Safety Assessment by qualified person; PIF (Product Information File). US: FDA cosmetics compliance; no premarket approval but GMP recommended. Australia: NICNAS/AICIS registration where required. India: Drugs and Cosmetics Act — import license for applicable categories. |
| Electric Vehicles / EV Accessories | EU: CE marking; Battery Regulation (EU 2023/1542); relevant directives. US: UL standards for EV charging equipment; FCC where applicable. AqNova performs enhanced pre-listing review for EV charging equipment given fire safety risk. |
| Organic & Sustainable Food | USDA Organic (US); EU Organic Regulation 2018/848 (EU); Soil Association (UK); ACO (Australia). AqNova's Tier 1 certification verification applies to organic food listings. NAFDAC registration required for Nigeria. FSSAI license for India. Allergen disclosure mandatory globally. |
| Cleaning & Household Chemicals | EU: CLP Regulation (Regulation 1272/2008) — classification, labeling, packaging. US: OSHA HCS (Hazard Communication Standard) / FIFRA for pesticides. SDS (Safety Data Sheet) must be available. Restricted ingredients: compliance with applicable cosmetics/chemicals bans in destination market. |
| Home & Baby Products | EU: EN 747 (bunk beds); EN 1888 (children's prams); EN 716 (cots). US: CPSC voluntary and mandatory standards. JPMA certification recommended. Australia: mandatory standards under Australian Competition and Consumer Act. |
Where AqNova becomes aware of a product safety recall — whether through its own monitoring, a Vendor notification, a Buyer complaint, or a regulatory authority notification — AqNova will:
Immediately suspend the affected product listing(s).
Notify the Vendor and require a Corrective Action Plan within 48 hours.
Identify all Buyers who purchased the affected product within the relevant period.
Notify affected Buyers by email within 24 hours of the recall decision, with instructions for safe disposal or return of the product and information about available remedies (full refund; replacement where available).
Cooperate fully with the relevant regulatory authority's recall investigation and enforcement process (CPSC in the US; RAPEX/GPSR portal in the EU; OPSS in the UK; ACCC in Australia; NAFDAC in Nigeria; BIS in India; etc.).
Maintain recall records in compliance with applicable mandatory record-keeping requirements.
AqNova maintains two categories of items that are not permitted on the Platform: Absolutely Prohibited items (never permitted under any circumstances) and Restricted items (permitted only with specific documentation, compliance verification, or geo-restrictions). This framework operates alongside the Acceptable Use Policy (Section 2.3) and the Shipping Policy's export control provisions (Section 4.1.9).
| ABSOLUTELY PROHIBITED — NEVER PERMITTED ON AQNOVA The following product categories are NEVER permitted on the AqNova Platform, regardless of Vendor status, certification, or stated purpose. Listings for these items will be removed immediately without notice. Vendors who list these items will have their accounts permanently suspended. WEAPONS & VIOLENCE: — Firearms, handguns, rifles, shotguns (whether or not legal in origin country) — Firearm parts that circumvent legal purchase requirements (ghost gun parts, conversion kits, undetectable/3D printed weapons) — Ammunition, magazines, explosive ordnance — Automatic and semi-automatic weapon modification parts (bump stocks etc.) — Knives, blades, and weapons primarily designed for use against persons — Tasers and stun devices (except where exclusively used by law enforcement and sold to verified law enforcement entities) CONTROLLED SUBSTANCES & DRUGS: — Illegal narcotics or controlled substances under applicable law — Drug paraphernalia designed for drug use — Prescription medicines without appropriate regulated pharmacy verification — Products marketed with unapproved health claims suggesting drug-like effects DANGEROUS & PROHIBITED MATERIALS: — Chemical, biological, radiological, nuclear (CBRN) weapons or precursors — Explosives, detonators, or explosive materials — Human remains, human organs, or tissues for commercial sale — Protected wildlife, CITES-listed species, endangered animal products — Stolen property or property in which a third party has a legal interest EXPLOITATIVE & HARMFUL CONTENT / PRODUCTS: — Any product, content, or service that sexualizes minors — Products marketed to facilitate stalking, surveillance, or personal tracking without the target's consent — Spyware, malware, or hacking tools REGULATORY PROHIBITIONS: — Products banned or recalled by relevant safety or consumer protection authorities — Products subject to comprehensive export/import prohibition by applicable sanctions — Products requiring government license that the Vendor cannot demonstrate holding |
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| Restricted Category | Conditions for Listing Permission |
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| Food supplements making health claims | Claims must be substantiated by peer-reviewed scientific evidence. Authorized health claims only (EU Regulation 1924/2006; FDA structure/function claims with required disclaimer). FSSAI license required for India. No claims of disease treatment or cure. |
| Medical devices (non-prescription Class I) | EU: CE marking + Declaration of Conformity. UK: UKCA. US: FDA 510(k) clearance or 510(k) exempt status with documentation. Australia: ARTG registration. AqNova verifies regulatory status before listing approval. |
| Alcohol (where permitted) | Only available in jurisdictions where sale of alcohol online is legal. Age verification required at checkout in all markets. Prohibited in all markets where alcohol sale is illegal (including Saudi Arabia, UAE [outside licensed channels], Pakistan, most Gulf states). US: state-specific alcohol shipping laws apply. |
| Tobacco / Nicotine products | Geo-restricted to markets where online sale is legal with appropriate age verification. Prohibited marketing to minors. Compliance with applicable advertising restrictions. Menthol/flavored product restrictions in applicable jurisdictions. |
| Pesticides / Crop protection products | US: EPA registration number required. EU: compliance with Biocidal Products Regulation (528/2012) and PPP Regulation. India: CIB&RC registration. Australia: APVMA registration. Domestic-use pesticides only; agricultural-scale products excluded. |
| Wildlife & animal products | Only non-CITES-protected species products. Domestic livestock products compliant with AMS/USDA (US), DEFRA (UK), applicable national animal welfare standards. Cruelty-free certification required for select product categories. |
| Financial products / investment opportunities | Strictly prohibited from making unregistered investment solicitations or securities offerings. Affiliate or cashback programs with investment features require regulatory compliance documentation. ICOs / crypto investment products: not permitted. |
| Legal services / professional advice products | Informational legal/financial content (guides, templates) permitted with clear disclaimer that it does not constitute professional advice. Actual legal services, registered investment advice, or medical advice are prohibited without evidence of appropriate professional licensing. |
Greenwashing — the practice of making false, misleading, or unsubstantiated environmental or sustainability claims — is the integrity risk most specific to AqNova as a sustainability-focused marketplace. AqNova's entire value proposition rests on the authenticity of the sustainability credentials of the products it curates. Greenwashing on AqNova does not merely harm individual Buyers — it undermines the market for genuine sustainable commerce and betrays the trust of all users.
AqNova classifies all sustainability claims on the Platform into three tiers, each subject to different verification standards:
| Claims Tier | Definition, Verification Standard & Enforcement |
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| TIER 1 — Third-Party Certified Claims | Definition: Claims supported by a valid, current certification issued by a recognized independent certifying body (e.g., USDA Organic; EU Organic; Fairtrade International; FSC; B Corp; Energy Star; EU Ecolabel; Cradle to Cradle; Global Organic Textile Standard). Verification: AqNova cross-references the certification against the certifying body's public database (where available) at onboarding and on a rolling basis. Certified products receive the AqNova 'Verified Certification' badge. Enforcement: if the certificate lapses or is found to have been fraudulently obtained, the listing is immediately removed; the 'Verified Certification' badge is withdrawn; and a full refund is offered to all Buyers who purchased relying on the certification within the applicable period. |
| TIER 2 — Substantiated Brand Claims | Definition: Sustainability claims made by the Vendor based on their own product testing, life cycle assessment, or supply chain audit — not from an independent certifier. Includes: '30% recycled content'; 'manufactured using 100% renewable energy'; 'carbon-neutral shipping offset'. Verification: Vendors must provide documentation supporting the claim (test report; LCA; audit results) upon request from AqNova. Claims must not use language that implies independent certification where none exists. Enforcement: unsubstantiated Tier 2 claims are removed; Vendors are required to revise listings within 10 Business Days or face listing suspension. |
| TIER 3 — Aspirational / Directional Claims | Definition: General environmental aspirational language that does not assert a specific, measurable, verifiable standard. Examples: 'eco-friendly packaging'; 'sustainable practices'; 'made with the planet in mind'. Verification: No pre-listing verification required, but claims must be truthful and not misleading. Enforcement: Tier 3 claims that would mislead a reasonable consumer about the product's environmental impact are treated as greenwashing and subject to listing removal under the Unfair Commercial Practices framework. |
The following specific greenwashing practices are prohibited on AqNova and will result in listing removal and enforcement action:
"Natural" or "green" claims for products containing significant proportions of synthetic, harmful, or non-biodegradable ingredients without qualifying disclosure.
Vague claims like "environmentally friendly" or "sustainable" without any substantiation — this is the classic EU Omnibus Directive target of 2019/2161/EU.
Carbon neutrality or "net zero" claims without a credible, independently verified offset or reduction methodology and publicly available supporting documentation.
Use of imagery suggesting environmental benefits (grass, leaves, water, nature scenes) in combination with product descriptions that would not support a genuine environmental claim (commonly called "green aesthetic" deception).
Comparative claims ("25% greener than conventional") without a clearly identified baseline and supporting evidence.
Future claims presented as current fact ("We are committed to becoming carbon neutral by 2030" presented as "Carbon Neutral").
AqNova's greenwashing enforcement framework draws on: FTC Green Guides (16 C.F.R. Part 260, revised 2023 update); EU Green Claims Directive (pending finalization — AqNova applies the substantiation standard proactively); UK CMA Green Claims Code; Australian ACCC Environmental & Sustainability Claims Guidelines; and equivalent national frameworks.
AqNova's review system is a critical trust signal for Buyers making purchase decisions. The integrity of the review system — ensuring that every review reflects a genuine purchase experience by a genuine customer — is therefore a platform-wide priority. Fake reviews cause direct financial harm to both Buyers (who are misled) and to honest Vendors (who face unfair competition from misleadingly inflated competitors).
Verified Purchase reviews only: reviews on AqNova may only be submitted by Buyers who have completed a verified purchase of the specific product being reviewed, within the preceding 24 months. Reviews are linked to verified order records in AqNova's database.
One review per purchase: each Buyer may submit one review per Order Reference for the purchased product. Multiple reviews for the same product from the same account are not permitted.
Reviews reflect genuine experience: reviews must reflect the Buyer's honest assessment of the product. Reviews that contain factual inaccuracies, are submitted in exchange for compensation (unless properly disclosed), or are part of an organized manipulation campaign are prohibited.
No seller responses as reviews: Vendors may respond publicly to reviews (through the Vendor Response feature) but may not submit reviews of their own products.
EU Omnibus Directive compliance: AqNova complies with EU Omnibus Directive (2019/2161/EU) Article 3(6), which requires platforms to disclose how they ensure reviews are submitted by actual purchasers. AqNova's compliance statement is published at [aqnova.co/trust/reviews].
Review incentivization without disclosure: offering Buyers cash, discounts, free products, or any other incentive in exchange for a review, without the review clearly disclosing the incentive relationship (FTC Endorsement Guides requirement).
Buying reviews: purchasing positive reviews from review farms, third-party services, or paid review schemes.
Negative review targeting (review bombing): organizing campaigns to flood a competitor's listing with negative reviews.
Review gating: selectively soliciting reviews only from Buyers known to have had positive experiences, while discouraging negative reviewers from publishing — an FTC enforcement target since 2019.
Family / associate reviews: soliciting reviews from family members, employees, associates, or anyone with a financial interest in the reviewed product.
Review manipulation by Vendors: any attempt to have reviews removed, edited, or suppressed through claims of defamation where the review is truthful, through pressure on the reviewer, or through unauthorized communication with reviewers.
AqNova's review integrity system uses the following detection methods:
Purchase verification gate: the review submission system automatically verifies that the reviewer has a completed, confirmed purchase of the reviewed product before the review form opens.
Linguistic analysis: AI-assisted analysis of review text to detect coordinated language patterns, copy-paste clustering, or unnaturally positive or negative sentiment distributions consistent with fake review campaigns.
Account clustering analysis: detection of review submissions from multiple accounts sharing common network signals (IP address, device, geographic location) suggestive of a coordinated review operation.
Timing analysis: abnormal review submission timing patterns — e.g., a large volume of 5-star reviews immediately following a seller's account creation or listing launch — are flagged for investigation.
Seller solicitation monitoring: AqNova monitors seller communications for patterns consistent with incentivized review solicitation in violation of platform policies.
AqNova implements the following account security measures for Buyer accounts:
Password requirements: minimum 10 characters; must include uppercase, lowercase, number, and special character. Bcrypt-hashed password storage. Common password list check at registration.
Multi-factor authentication (MFA): available to all Buyers; mandatory for accounts above defined transaction thresholds. MFA options: TOTP authenticator app (recommended); SMS OTP; email OTP.
Anomalous login detection: logins from unrecognized devices, locations, or IP addresses trigger step-up authentication (MFA verification required) and an email security alert.
Session management: active sessions are displayed in Account > Security > Active Sessions. Buyers can terminate any active session remotely.
Account lockout: accounts are temporarily locked after 5 consecutive failed login attempts, with exponential backoff and CAPTCHA requirement.
AqNova applies Know Your Customer (KYC) verification to all Vendor accounts as a condition of accessing full Platform functionality (payout receipt, listing activation). KYC verification serves both AML compliance and Platform integrity objectives.
Identity verification: Vendors must provide government-issued identity documentation. AqNova's KYC providers (Jumio, Onfido, or equivalent) conduct automated document verification and liveness checks.
Business registration verification: commercial Vendors must provide proof of business registration (company registration certificate, EIN/TIN, VAT registration where applicable) consistent with the jurisdiction of establishment.
Beneficial ownership: for Vendors structured as companies or trusts, beneficial ownership disclosure is required consistent with applicable AML regulations (EU AMLD; UK PSC register; US FinCEN CDD rule; applicable national requirements).
Sanctions screening: all Vendor entities and beneficial owners are screened against applicable denied party lists (OFAC SDN, EU Consolidated List, BIS Entity List, UK HMT, UN Consolidated List) at onboarding and on a periodic rolling basis.
Re-verification triggers: Vendors are required to re-verify their identity where: their payout account changes; their beneficial ownership changes; their registered address changes; or AqNova's AML risk assessment triggers a review.
AqNova operates a risk-based Anti-Money Laundering and Counter-Terrorist Financing (AML/CTF) program consistent with the FATF (Financial Action Task Force) Recommendations, applicable national AML laws, and AqNova's own risk assessment. AqNova's AML program includes:
KYC/CDD (Customer Due Diligence): identity and business verification of all Vendors; enhanced due diligence for high-value, high-risk, or politically exposed persons (PEP) accounts.
Transaction monitoring: automated monitoring of transaction patterns for indicators of money laundering, including: large round-number transactions; rapid layering (funds moving through multiple accounts quickly); structuring (splitting transactions to avoid reporting thresholds); and unusual geographic dispersion.
Suspicious Activity Reporting (SAR): AqNova files SARs with applicable financial intelligence units (FinCEN in the US; NCA/Suspicious Activity Reports in the UK; COAF in Brazil; NFIU in Nigeria; FIC in South Africa; relevant FIU in each operating jurisdiction) where it has reasonable grounds to suspect money laundering or terrorist financing.
AML training: all AqNova employees with access to financial transaction data receive mandatory AML training upon hire and annually thereafter.
AML Compliance Officer: AqNova has designated an AML Compliance Officer responsible for oversight of the AML program. Contact: compliance@aqnova.co.
AqNova maintains a comprehensive sanctions compliance program to ensure that it does not facilitate transactions involving sanctioned individuals, entities, or jurisdictions. The sanctions screening framework operates as follows:
Real-time screening: all transactions are screened against current OFAC SDN List, EU Consolidated Sanctions List, UN Sanctions List, UK HMT Consolidated List, and applicable national sanctions programs before authorization.
Entity screening: all Vendors and their beneficial owners are screened at onboarding and on a rolling basis against applicable denied party lists.
Geographic restrictions: AqNova applies country-level transaction blocks for jurisdictions subject to comprehensive trade sanctions (see Section 4.1.8).
Escalation: any potential sanctions match is immediately escalated to AqNova's compliance team for manual review before any transaction proceeds.
Record keeping: sanctions screening records are maintained for a minimum of 5 years from the date of the screening, consistent with applicable record-keeping requirements.
AqNova prohibits any attempt to manipulate Platform algorithms, metrics, rankings, or systems to gain an unfair competitive advantage. The following practices are prohibited:
| Prohibited Manipulation Practice | Description & Enforcement |
|---|---|
| Search ranking manipulation | Creating fake orders, wishlist additions, or product views to artificially boost a product's relevance score and ranking in search results. Detection: statistical anomaly analysis of product engagement metrics. Consequence: listing suppression; account suspension; cancellation of fraudulently inflated orders. |
| Coordinated competitive attack | Using networks of fake accounts to place and cancel orders from competitor Vendors to deplete their inventory, damage their performance metrics, or trigger system alerts. Consequence: permanent ban; legal action where evidence supports civil or criminal fraud claims. |
| Keyword stuffing and listing misrepresentation | Inserting irrelevant keywords (including competitor brand names) into product listings to divert search traffic, or misrepresenting product attributes in ways that are designed to game search algorithms rather than accurately describe the product. Consequence: listing amendment required; repeat violations result in listing removal. |
| Price scraping and competitive disruption | Using automated bots to scrape Platform pricing data for competitive intelligence purposes at a scale that interferes with Platform performance (in violation of the AUP, Section 2.3.3). Consequence: IP-level block; legal action under Computer Fraud and Abuse Act (US) and equivalent laws. |
| Fake account networks | Operating multiple Vendor or Buyer accounts controlled by the same entity for purposes such as: inflating sales volume metrics; circumventing account suspension; or concentrating a market segment. Consequence: termination of all associated accounts; forfeiture of payouts held in reserve. |
| Algorithm gaming through returns | Strategically returning items to manipulate inventory levels, seller ratings, or fulfillment metrics of a competitor. Consequence: account review; restriction of return privileges. |
AqNova's content moderation framework is designed to be consistent with the EU Digital Services Act (DSA, 2022/2065/EU), which imposes specific content moderation obligations on online platforms operating in the EU. AqNova applies DSA-consistent standards globally as its baseline:
Illegal content removal: AqNova removes clearly illegal content (content that violates applicable law) promptly upon discovery or notification.
Terms of service enforcement: AqNova removes content that violates its own terms of service (AUP, Section 2.3) with proportionate notice and appeal mechanisms.
Trusted flaggers: AqNova recognizes and prioritizes reports from government-designated trusted flaggers in DSA-regulated markets.
Internal reporting mechanisms: AqNova maintains easily accessible reporting mechanisms ("Report This Listing" and "Report This Review" buttons) for all users on every product listing and review page.
No arbitrary removal: AqNova does not remove legal content arbitrarily. Content removal decisions are based on documented policy grounds.
Transparency: AqNova's content moderation decisions are subject to the appeal process described in Section 5.15, and are reported in the annual Transparency Report (Section 5.17).
AqNova uses AI-assisted content moderation tools to: screen new product listings for policy violations; detect potentially prohibited content in product images; identify suspicious pricing patterns; flag potential greenwashing language; and detect counterfeit product indicators. AI moderation flags are always reviewed by a human content moderation analyst before enforcement action is taken on a Vendor's account. AqNova discloses its use of AI content moderation consistent with DSA Art. 42 and equivalent transparency requirements.
AqNova's Platform includes user-generated content (product reviews, seller communications, and in some contexts, public product descriptions). AqNova prohibits the following content in all user-generated materials on the Platform:
Hate speech: content that promotes, glorifies, or incites hatred against individuals or groups based on race, ethnicity, national origin, religion, gender, sexual orientation, disability, or other protected characteristics under applicable law.
Harassment and targeted abuse: content specifically targeting an individual user or Vendor with abuse, threats, or intimidation.
Violent threats: credible threats of physical violence against any person.
Doxxing: publishing private contact information or personal details of another person without their consent.
Discriminatory product listings: product listings that promote or celebrate discrimination based on protected characteristics.
AqNova's content moderation team is trained to identify and remove prohibited content promptly. AqNova complies with UK Online Safety Act 2023 (OSA) illegal content duties, DSA illegal content obligations, and applicable national hate speech laws. AqNova does not host or facilitate content that is illegal under applicable law.
AqNova takes child safety extremely seriously. The following protections are embedded in the Platform:
Age-appropriate content: AqNova does not permit advertising, product listings, or content directed at or primarily appealing to children for the purpose of exploiting their developmental vulnerability or lack of commercial judgment.
No CSAM: AqNova has zero tolerance for child sexual abuse material (CSAM) or any content that sexualizes, exploits, or endangers minors. Any suspected CSAM is immediately removed and reported to the National Center for Missing and Exploited Children (NCMEC, as required under 18 U.S.C. § 2258A for US-based platforms), the Internet Watch Foundation (IWF) in the UK, and equivalent national authorities globally.
Children's products safety: all products designed for children undergo enhanced safety verification as described in Section 5.4.B.
Account age requirements: AqNova's Terms of Service require all users to be at least 18 years of age (or the applicable age of majority in their jurisdiction). Children under 18 may use the Platform only with parental supervision.
COPPA compliance (US): AqNova does not knowingly collect personal data from children under 13 in the United States. See Privacy Policy Section 3.1.12 for full children's privacy disclosures.
AqNova prohibits all forms of bribery and corruption in connection with Platform operations, consistent with the UK Bribery Act 2010 (which has global application to AqNova's UK operations), the US Foreign Corrupt Practices Act (FCPA), the Brazilian Anti-Corruption Law (Law 12,846/2013), and equivalent national anti-bribery laws. Vendors may not offer, promise, or provide any financial or other advantage to AqNova employees or agents, directly or indirectly, to obtain favorable treatment, accelerated review, or any other business advantage on the Platform.
AqNova's commitment to sustainability extends to human rights in the supply chains of products sold on the Platform. AqNova requires all Vendors to:
Comply with all applicable labor laws in their country of manufacturing, including laws prohibiting forced labor, child labor, and unsafe working conditions.
Provide accurate country of origin and manufacturing location information in their listings.
Cooperate with AqNova's supply chain due diligence inquiries, which may include requests for factory audit reports, supply chain mapping, or forced labor compliance documentation.
AqNova's compliance with the UK Modern Slavery Act 2015, the EU Corporate Sustainability Due Diligence Directive (CSDDD, 2024/1760/EU), the US Uyghur Forced Labor Prevention Act (UFLPA), and equivalent national frameworks is addressed in AqNova's annual Modern Slavery & Human Rights Statement, published at [aqnova.co/responsibility/modern-slavery].
Vendors selling on AqNova's sustainable marketplace commit, as a condition of the Vendor Agreement, to:
Maintaining the accuracy of all sustainability certifications and claims on the Platform.
Not knowingly sourcing products from suppliers engaged in illegal deforestation, habitat destruction, or environmentally prohibited practices.
Complying with applicable environmental regulations in their manufacturing and supply chain.
Cooperating with AqNova's sustainability audit program, which may request supply chain documentation, environmental compliance certificates, or third-party audit reports.
AqNova's Trust & Safety team may take the following enforcement actions, in proportion to the severity, recurrence, and harm caused by the violation:
| Enforcement Action | Triggers & Conditions |
|---|---|
| Warning (written notice) | First-time or minor policy violations; procedural non-compliance; correctable listing issues. No immediate account impact. Vendor has 10 Business Days to rectify. |
| Listing suspension | Specific listing removed pending investigation or rectification. Buyer orders are unaffected; outstanding orders fulfilled. Vendor notified immediately. |
| Listing removal (permanent) | Listing found to be in material violation of Platform policies (prohibited items; counterfeit; greenwashing; fraudulent). Vendor is offered a right to appeal within 10 Business Days. |
| Payout hold | Suspected fraud; active BPP claims exceeding payout reserve; AML investigation. Payout held for up to 60 days (or the duration of the investigation, whichever is shorter). |
| Account suspension (temporary) | Significant or repeated policy violations; active enforcement investigation. Standard: 30-day suspension with right to appeal. Extended suspension available for serious violations pending investigation. |
| Account termination (permanent) | Fraud confirmed; counterfeiting confirmed; CSAM or serious illegal content; sanctions violation; repeated or systematic abuse of Platform policies. Right to appeal within 30 days. Forfeiture of payout reserve for confirmed fraud; standard payout process for termination due to policy breach without confirmed fraud. |
| Referral to law enforcement | Where AqNova has reasonable grounds to believe criminal activity has occurred (fraud; theft; CSAM; money laundering; serious counterfeiting). AqNova cooperates fully with law enforcement investigations following referral. |
For all enforcement actions other than emergency removal of clearly illegal content (e.g., CSAM, weapons, active fraud), AqNova provides:
Written notice to the affected party by email within 24 hours of the enforcement action, specifying: (a) the specific policy provision violated; (b) the factual basis for the enforcement decision; (c) the enforcement action taken; (d) the right to appeal; and (e) the appeal deadline.
For listing-specific actions: the specific listing URL(s) affected and the specific violation grounds.
For account-level actions: a summary of all violations underlying the account action.
All enforcement actions are subject to appeal through AqNova's internal appeals process:
Appeal deadline: 30 calendar days from the date of the enforcement notice (10 Business Days for listing-specific appeals not involving account-level action).
How to appeal: submit to trust@aqnova.co [Subject: Appeal — [Account/Listing Reference] — [Enforcement Date]]. The appeal must include: a statement of the grounds for appeal; any supporting evidence; and any proposed corrective action.
Appeal review: appeals are reviewed by a senior Trust & Safety team member who was not involved in the original enforcement decision. The appeal reviewer has the authority to: uphold the original decision; modify the enforcement action; or reverse the decision and restore the affected listing/account.
Appeal decision timeline: appeal decisions are issued within 10 Business Days (account termination appeals: 20 Business Days due to the complexity of review required).
Second appeal: a second-level appeal is available to the AqNova Trust & Safety Director for account termination decisions only, within 14 days of the first-level appeal outcome.
DSA Article 17 compliance: for EU/EEA users and Vendors, AqNova's content moderation decisions and account actions are accompanied by the disclosures required under DSA Art. 17, including the reasons for the decision, the legal or contractual ground relied upon, and information about internal and external redress mechanisms.
AqNova cooperates with lawful requests from law enforcement agencies, regulatory authorities, and courts in all jurisdictions where it operates, subject to AqNova's legal review of all requests for legal sufficiency, proportionality, and consistency with applicable law. AqNova's approach to law enforcement cooperation is governed by the following principles:
Legal review: every government data request or law enforcement order is reviewed by AqNova's legal counsel or external counsel before any response is provided.
Valid legal process: AqNova requires valid legal process (search warrant, court order, subpoena, or lawful government demand under applicable national law) before disclosing non-public user data to government authorities, except in emergency cases involving imminent risk to life.
Challenge overreach: AqNova challenges requests that are overbroad, lack specificity, or are inconsistent with applicable law or AqNova's values, to the maximum extent permitted.
User notification: AqNova notifies affected users of government data requests before complying, unless: notification is legally prohibited; it would endanger life; or it would seriously prejudice an active investigation. Notification is provided as soon as legally possible after any prohibition ceases.
Transparency reporting: AqNova publishes an annual Government Data Request and Law Enforcement Cooperation Report as part of its Transparency Report (Section 5.17).
For product safety recalls coordinated with regulatory authorities: AqNova cooperates fully with CPSC (US), RAPEX/GPSR authority portal (EU), OPSS (UK), ACCC (Australia), NAFDAC (Nigeria), FSSAI (India), BIS (India), and equivalent national product safety agencies in all recall notifications, investigations, and market withdrawal orders.
AqNova publishes an annual Transparency Report covering Platform-wide trust, safety, and integrity activities. The Transparency Report is published at [aqnova.co/trust/transparency] each year by June 30 of the year following the reporting period. The report covers:
| AqNova Annual Transparency Report — Contents CONTENT MODERATION: — Number of product listings removed, by policy violation category — Number of Vendor accounts suspended and terminated — Number of IP infringement notices received and actioned — Number of fake review removals — Greenwashing enforcement actions GOVERNMENT DATA REQUESTS: — Volume of law enforcement requests received, by jurisdiction — Volume of requests challenged — Volume of requests complied with — Estimated number of users affected by complied requests PRODUCT SAFETY: — Number of product safety alerts received — Number of product recalls facilitated — Number of listings removed for safety non-compliance FRAUD: — Volume of fraudulent orders detected and prevented (aggregate) — Volume of Vendor fraud cases investigated — Volume of payment fraud incidents BUYER PROTECTION: — Number of BPP claims submitted — Number of BPP claims upheld — Average BPP resolution time — Total BPP refunds issued APPEALS: — Number of enforcement action appeals submitted — Number of appeals upheld, modified, or rejected |
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| AqNova — Trust, Safety & Integrity Contacts General Trust & Safety Inquiries: trust@aqnova.co Report a Suspicious Listing: trust@aqnova.co or 'Report This Listing' button IP Infringement / Counterfeiting: ip@aqnova.co [Subject: IP Notice — Brand / Product] Brand Registry (Trademark Owners): ip@aqnova.co [Subject: Brand Registry Application] Product Safety Reports: safety@aqnova.co [Subject: PRODUCT SAFETY] Food Safety / Allergen Emergency: safety@aqnova.co [PRIORITY — 2-HOUR RESPONSE] Review Manipulation Reports: trust@aqnova.co [Subject: Review Integrity] Phishing / Impersonation of AqNova: security@aqnova.co AML / Suspicious Activity: compliance@aqnova.co [CONFIDENTIAL] Enforcement Action Appeals: trust@aqnova.co [Subject: Appeal — Ref: XXXXX] Law Enforcement / Regulatory Requests: legal@aqnova.com (law enforcement portal) CSAM / Child Safety Reports: safety@aqnova.co [URGENT — reported to NCMEC/IWF] Greenwashing Reports: compliance@aqnova.co [Subject: Greenwashing Claim] Modern Slavery / Supply Chain: compliance@aqnova.co [Subject: Supply Chain Report] General Compliance Inquiries: compliance@aqnova.co Legal Notices & Formal Claims: legal@aqnova.co TRANSPARENCY REPORT: [aqnova.co/trust/transparency] REVIEW INTEGRITY STATEMENT: [aqnova.co/trust/reviews] MODERN SLAVERY STATEMENT: [aqnova.co/responsibility/modern-slavery] PRODUCT RECALLS: [aqnova.co/safety/recalls] Registered Office: Arivon Holding Corporation C/O Arivon Holding Corporation, 2571 Saturn Avenue, Unit #265 Huntington Park, CA 90255, USA California File Number: B20250418195 | EIN: 41-3210066 | D-U-N-S: 142957477 GB EORI: GB511467217000 Nigeria (Sahara Eagle Ltd) — Reg: 1957145 | Tax ID: 31052811-0001 | NEPC: 0030281 |
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AqNova Marketplace | Global Legal Footer Framework | Section 4.1: Trust, Safety & Marketplace Integrity
© 2026 Arivon Holding Corporation. All rights reserved. Effective April 7, 2026. Version 1.0.